Senior Marketing Operations Lead – Lifecycle & Automation

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🔥 0 minutes ago

⛷️ Utah – Remote

⛷️ Utah – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Marrina Decisions

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

📣 Marketing

B2B • Marketing

Marrina Decisions is a marketing services company that specializes in managed services for marketing campaigns, particularly those involving Marketo. They offer a wide range of services including Marketo optimization, migration, and quick launch, as well as email marketing services. The company acts as an extended team to offload marketing campaign execution work, allowing businesses to focus on their core activities. With expertise in marketing automation and operations, Marrina Decisions prides itself on delivering high-quality, efficient, and empathetic services that make a measurable impact on their clients' campaigns. Clients commend their ability to seamlessly integrate and manage multi-channel and multi-product customer journeys.

📋 Description

• Design and manage lifecycle marketing programs supporting lead generation, activation, and engagement • Build and optimize automated marketing campaigns across multiple channels • Develop lifecycle workflows to improve lead conversion, customer engagement, and retention • Implement segmentation and personalization strategies • Manage marketing automation platforms and Salesforce CRM integration • Maintain and optimize lead management, lead routing, and lifecycle models • Build and maintain marketing dashboards and reporting frameworks • Monitor campaign performance and engagement metrics • Provide data-driven recommendations to marketing and leadership teams • Ensure data quality and governance across marketing systems • Translate business requirements into scalable marketing automation solutions • Support enterprise client marketing initiatives and operational programs • Provide strategic input to improve marketing processes and campaign performance

🎯 Requirements

• 7–10 years of experience in marketing operations, marketing automation, or lifecycle marketing • Strong expertise with marketing automation platforms, including HubSpot or similar • Experience with Salesforce CRM and marketing system integrations • Experience building lead management and lifecycle marketing frameworks • Strong analytical skills and marketing performance reporting experience • Ability to manage complex marketing programs in a fast-paced environment • Excellent communication and collaboration skills • Candidates must be U.S. Citizens or authorized to work in the United States without corporate sponsorship • Experience supporting enterprise marketing teams or agency clients preferred • Experience in SaaS, technology, or subscription-based businesses preferred • Familiarity with AI-driven marketing tools and personalization platforms preferred • Experience designing scalable marketing automation frameworks preferred

🏖️ Benefits

• Health Benefits • Paid Vacation • Paid Holidays • Paid Sick Time • Opportunity to work with innovative enterprise clients and leading technologies in the MarTech ecosystem