Senior Manager, Integrated Marketing

🔥 15 hours ago

🐊 Florida – Remote

🐊 Florida – Remote

💵 $132k - $198k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 0%

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Mimecast

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔒 Cybersecurity

🔐 Security

Cybersecurity • Security

Mimecast is a cybersecurity company focused on transforming security to protect against relentless threats. With over 2,500 employees, they are dedicated to not only defending against today's threats but also anticipating and safeguarding against future ones. Mimecast prioritizes privacy and optimal user experience, operating globally across various locations including the United States, United Kingdom, Australia, and more. The company offers a dynamic work environment with a commitment to excellence and continuous improvement in security services.

📋 Description

• Execute regional field marketing strategies, campaigns, and programs across the Americas. • Partner with Sales, Product Marketing, Digital and Web, Corporate Marketing, and other go-to-market teams. • Build relationships with regional go-to-market and technology partners and deliver joint marketing and co-marketing programs. • Measure and report on program performance using data-driven insights. • Lead the company's presence at regional industry and partner events. • Develop demand generation programs for new-logo and customer accounts. • Work with Sales and BDR teams on targeted campaigns that create qualified leads and sales opportunities. • Deliver personalized campaigns to accelerate sales cycles and opportunity conversion. • Develop account-based marketing and account-based experience programs, including tailored content for high-value accounts. • Lead cross-functional marketing programs and projects through execution, delivery, and reporting. • Report to the Senior Director, AMER Integrated Marketing.

🎯 Requirements

• A bachelor's degree in Marketing, Business, or a related field; an MBA is preferred. • Experience independently developing and executing field and partner marketing strategies across the Americas within an enterprise SaaS organization. • A record of delivering marketing programs that drive demand generation and partner engagement. • Leadership skills to motivate a high-performing marketing team and lead cross-functional programs. • Knowledge of cybersecurity products, SaaS, industry trends, and the competitive landscape. • Strong communication and relationship-building skills with senior internal and external stakeholders. • Experience defining and tracking KPIs to evaluate marketing programs, meet business objectives, and improve return on investment. • Strong program and project management skills. • Familiarity with marketing platforms, CRM, and business systems such as Salesforce, Marketo, 6sense, Excel, PowerPoint, and Tableau. • Ability to travel.

🏖️ Benefits

• Benefits • Eligibility for incentive plans • Additional benefits in accordance with company policy and local regulations • Equal Opportunity and Affirmative Action Employer • Interview adjustments or accommodations for disabilities or other reasons