Marketing Automation Systems Analyst

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Systems Engineer

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Neogen Corporation

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🧬 Biotechnology

🌾 Agriculture

🍽️ Food & Beverage

Biotechnology • Agriculture • Food & Beverage

Neogen Corporation is a biotechnology company that offers a comprehensive range of solutions and services aimed at ensuring food safety throughout the food chain. They cater specifically to the food processing, animal protein, and agriculture industries, helping to protect the global food supply while promoting efficient production practices. In addition to their primary focus on food safety, Neogen also serves the companion and performance animal sectors, as well as engaging in life sciences and toxicology fields.

📋 Description

• Administer and optimize Neogen’s global Eloqua marketing automation platform • Design, build, test, and manage email campaigns, lead scoring models, nurture programs, and program canvases • Configure, maintain, and improve campaign templates, forms, landing pages, and other automation assets • Monitor platform health, email deliverability, system performance, and data synchronization; troubleshoot issues • Maintain data integrity in Eloqua, Salesforce, and connected systems • Manage contact lists, segmentation, lead scoring, and audience strategies • Develop segmentation strategies aligned with customer segments, personas, regions, and go-to-market strategies • Support compliance with GDPR, CAN-SPAM, CASL, and regional requirements • Partner with Legal and IT on consent management, preference centers, data governance, and retention • Translate business requirements into scalable technical solutions with Marketing, Sales Operations, IT, and other stakeholders • Provide technical guidance, training, and support to marketers • Serve as escalation point for campaign, synchronization, platform, and automation issues • Collaborate with vendors and service providers to resolve platform and integration issues • Implement and maintain tracking scripts, tags, pixels, and campaign measurement technologies • Support testing, quality assurance, and release processes • Develop documentation for processes, data flows, configurations, naming conventions, and standards • Identify automation opportunities and reduce operational complexity • Establish scalable automation standards and best practices • Analyze campaign, workflow, and system performance for continuous improvement

🎯 Requirements

• Bachelor’s degree in Marketing, Information Technology, Computer Science, or a related field • 5+ years of hands-on experience with marketing automation platforms, systems, or related marketing technology • Experience administering or supporting a platform such as Oracle Eloqua, Marketo, HubSpot, Salesforce Marketing Cloud, Pardot/Marketing Cloud Account Engagement, or comparable • Experience designing and building workflows, email campaigns, nurture programs, forms, landing pages, or lead management processes • Experience with CRM systems and CRM/marketing automation integrations • Working knowledge of Salesforce or comparable CRM platform • Experience managing marketing data, segmentation, contact lists, or lead scoring • Working knowledge of HTML, CSS, and JavaScript for email templates, landing pages, tracking, or digital marketing • Experience troubleshooting marketing automation, data synchronization, campaign, or system issues • Experience supporting data quality and governance in marketing or CRM systems • Strong analytical and problem-solving skills • Ability to manage multiple concurrent projects, requests, priorities, and stakeholders • Strong written and verbal communication skills, including explaining technical concepts to non-technical stakeholders • Ability to collaborate across Marketing, Sales, IT, Legal, and other functions

🏖️ Benefits

• Benefits starting on Day One – Medical, dental, and vision coverage begin on your first day of employment. • 401(k) with company match • Paid Time Off (PTO) • Career Growth Opportunities, including tools, training, and support • Meaningful work with impact on customers, communities, and the world • Collaborative culture valuing innovation, respect, teamwork, and continuous improvement