Senior Marketing Operations Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $155k - $210k / year

⏰ Full Time

🟠 Senior

⚙️ Marketing Operations

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Netlify

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2014

☁️ SaaS

🏢 Enterprise

💰 $105M Series D on 2021-11

SaaS • Enterprise • Software Development

Netlify is a pioneering company in the cloud application platforms sector, recognized as a visionary by Gartner. It provides a comprehensive platform designed for building, deploying, and maintaining modern web experiences. Key offerings include Netlify Connect, Netlify Core, and Netlify Create, which facilitate data unification, frontend cloud solutions, and intuitive content management respectively. This platform supports custom domains, HTTPS, deploy previews, and rollbacks. Netlify aims to streamline workflows across infrastructure, websites, and teams, offering enterprise-grade security and a rich partner ecosystem. It caters to enterprises seeking reliable, high-performance web solutions, handling integrations, edge functions, and large-scale sites with ease.

📋 Description

• Execute the Marketing Operations roadmap and translate Marketing and GTM priorities into scalable systems, processes, and programs • Own the marketing automation platform, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation • Connect marketing automation, Salesforce, product data, and analytics • Establish attribution and measurement across marketing and product-led journeys • Build reporting and self-service dashboards for Marketing and GTM decision-making • Partner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers • Build experimentation infrastructure for marketer-led testing • Own the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and technology assessments • Establish scalable high-volume email operations and protect customer experience • Analyze datasets to identify friction or drop-off and recommend conversion improvements • Own the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on value, scalability, and ROI • Explore AI-enabled marketing operations and AI visibility measurement workflows • Report to the Senior Director of Revenue Operations • Partner with Growth, RevOps, Data, Product, and other GTM teams

🎯 Requirements

• 7+ years of experience in Marketing Operations or a closely related discipline • Experience operating independently in a complex B2B SaaS or product-led growth environment • Deep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce • Experience with lifecycle stages, campaign architecture, attribution, lead or account routing, and data governance • Experience working with high-volume customer or prospect datasets • Significant experience operating high-volume email programs • Understanding of deliverability, domain and inbox reputation, audience management, warming strategies, and large-volume sending risks • Strong analytical skills and ability to investigate complex datasets and turn findings into recommendations • Experience building or operating lifecycle, nurture, or in-product engagement programs tied to activation or conversion outcomes • Experience designing integrations across marketing automation, CRM, product, analytics, and data systems • Experience building measurement and experimentation infrastructure • Strong GTM fluency across Marketing, Growth, Sales, RevOps, Product, and Customer Success • Comfort using AI-enabled tools and workflows with judgment to validate outputs • Familiarity with product analytics tools such as Amplitude • Experience with emerging AEO or AI-visibility tooling is helpful • Experience with contractors, agencies, or distributed partners is helpful but not required • Familiarity with developer tools, web platforms, or another high-volume PLG business is useful • Resume or short listing of job history and skills required when applying

🏖️ Benefits

• Robust benefits package • Participation in Netlify’s equity plan • Equal Opportunity Employer • Disability accommodations available during interviews • Fully distributed company culture • Flexible location-based compensation ranges