Regional Sales Manager

Job not on LinkedIn

🔥 32 minutes ago

🌽 Illinois – Remote

🌽 Illinois – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🤑 Sales

👻 Ghost score 0%

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New Belgium Brewing

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1991

🍽️ Food & Beverage

🛍️ eCommerce

🛒 Retail

Food & Beverage • eCommerce • Retail

New Belgium Brewing is a craft brewery and beverage company known for brands like Fat Tire and Voodoo Ranger. Founded in Fort Collins, CO, it operates production breweries, taprooms, and visitor experiences (including tours) in Fort Collins and Asheville and sells beer, branded apparel, and accessories online and at retail locations. As a certified B Corp, the company emphasizes community engagement, environmental responsibility, and human-powered values while focusing on direct-to-consumer sales and wholesale distribution.

📋 Description

• Develop and execute annual regional commercial plans aligned with national sales and marketing strategies • Manage shipments, depletions, forecasts, and inventory planning to achieve volume and profit targets • Strengthen distributor and broker relationships to ensure alignment, accountability, and effective market execution • Conduct regular business reviews and adjust plans based on performance insights and market dynamics • Use Nielsen, NABCA, VIP, Great Vines, and Power BI to identify trends, track brand performance, and guide commercial decisions • Manage brand presence, pricing strategy, and trade spend to maintain profitability and competitive positioning • Conduct market visits with distributor teams to assess execution and identify growth opportunities • Manage key account relationships across on-premise, off-premise, and select national accounts • Support brand education programs and coordinate trade visits, ambassador activities, and regional events • Collaborate with internal compliance, marketing, and sales strategy teams on brand registrations, activation tools, and market programming • Represent the company at industry events, conferences, and market-level engagements • Travel 50%–75% across the assigned region, including IL/WI/MN/TX/OK • Perform other duties as assigned

🎯 Requirements

• Bachelor’s Degree in Business, Marketing, or related field • 5–7 years of beverage alcohol sales experience; spirits experience preferred • Proven sales track record with demonstrated ability to meet or exceed targets • Strong distributor management experience and understanding of 3-tier system dynamics • Excellent communication, presentation, negotiation, and relationship-building skills • Strong analytical skills and proficiency with CRM systems and Microsoft Office tools • Ability to develop effective trade marketing tools and execute structured sales processes • Highly organized, self-directed, and capable of managing multiple priorities • Experience working with startup or emerging brands preferred • Experience working across multiple states or regions preferred • Must be able to communicate clearly, operate a computer, and navigate varying market environments • Must be able to regularly stand, walk, bend, and lift during market visits and field work

🏖️ Benefits

• Medical & Dental Insurance (options available for dependents) • Basic Term Life and AD&D Insurance • Short Term Disability Insurance • Flexible Spending Account • Employee Assistance Program • PTO • 401k Match • Paid Caregiver Leave • Profit Sharing

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