ASO Manager

Job not on LinkedIn

🕒 October 1

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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New Moon Production

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51 - 200 employees

🎮 Gaming

👥 B2C

Gaming • B2C

New Moon Production is a Hamburg-based game development studio and part of the Stillfront Group. The studio specializes in creating mobile and online free-to-play social games, developing and publishing titles such as Empire: World War 3, Empire: Age of Knights, Big Company: Skytopia and Big Farm: Mobile Harvest, which reaches hundreds of thousands of daily players. Founded to innovate in game development, New Moon works with established brands and new IP, emphasizes diversity across an international team, and participates in sustainability efforts through its parent company's climate-neutral initiatives and charity partnerships.

📋 Description

• Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store • Build and prioritize a continuous CRO testing backlog, including A/B and store-page experiments • Use creative and competitive analysis to inform testing and optimization • Lead store page localization and culturalization across key markets • Shape a cohesive franchise-level store identity and positioning across the portfolio • Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft • Evaluate and manage participation in platform growth and loyalty programs • Monitor store algorithm, guideline, and regulatory changes and adjust metadata and tactics • Drive keyword research, clustering, and metadata creation for each store and local market • Use AI-driven tools for semantic expansion, metadata generation, and sentiment analysis • Optimize for AEO across legacy search and emerging AI-driven discovery • Partner with UA and Product to align ASO with paid strategy, creative themes, and update roadmaps • Identify optimization opportunities and quick wins across the portfolio • Own KPI reporting and stakeholder check-ins • Oversee review and rating management and surface sentiment and UX/product insights

🎯 Requirements

• 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry • Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets • Deep understanding of mobile gaming audiences, player motivations, and trends • Experience with casual or simulation games is a strong plus • Excellent balance between analytical rigor and creative intuition • Proficiency with industry-standard ASO and analytics platforms such as AppTweak, Sensor Tower, SplitMetrics, or similar • Experience navigating platform program enrollment decisions is a strong plus • Experience in review management is a plus

🏖️ Benefits

• Equal opportunities employer • Opportunity to work with a global team spanning more than 17 nationalities • Work on globally distributed game franchises and platforms

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