Senior Director, Consumer Intelligence & Strategy

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OLLY PBC

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

💰 Series B on 2016-06

Healthcare • Food & Beverage • Wellness

OLLY PBC is a company that offers a wide range of health and wellness products, including vitamins, supplements, and nutraceuticals. Their product line is designed to support various health needs such as sleep, mood, beauty, women's health, immune support, cognitive health, and more. OLLY products are available in different forms like gummies, softgels, and dissolvable tablets. The company's focus on incorporating beneficial ingredients such as probiotics, omega-3, collagen, and various vitamins highlights their commitment to promoting holistic well-being. OLLY also emphasizes its social impact and sustainability efforts, aligning with their mission to make wellness easy and accessible for everyone.

📋 Description

• Define and lead OLLY/SPV consumer intelligence strategy and the multi-year enterprise intelligence agenda • Serve as the voice and champion of the consumer across the organizations • Translate consumer, shopper, cultural, commercial, and business intelligence into recommendations shaping brand strategy, innovation, campaigns, investments, and growth • Partner with leadership teams to identify strategic opportunities, risks, and future growth platforms • Guide brand, innovation, and commercial strategies through consumer understanding and foresight • Identify emerging consumer needs, cultural shifts, category trends, and whitespace opportunities • Lead strategic synthesis across research, analytics, trend intelligence, and business performance • Support innovation pipeline development by identifying unmet needs and opportunity territories • Establish measurement frameworks across marketing, innovation, retail, and commercial initiatives • Guide analytics-driven decisions across brand, shopper, eCommerce, and commercial performance • Oversee learning agendas for marketing effectiveness, consumer behavior, growth drivers, and business performance • Partner with Sales, Category Management, RGM, eCommerce, and Finance to turn insights into retail growth plans • Lead OLLY/SPV's transformation into an AI-first intelligence organization • Build and scale AI-enabled capabilities, predictive intelligence, signal detection, automated synthesis, and knowledge systems • Establish tools, systems, and working methods that improve learning velocity and access to intelligence • Pilot emerging technologies and methodologies • Build OLLY/SPV's enterprise learning advantage • Lead and develop a high-performing team across consumer insights, analytics, foresight, and intelligence capabilities • Establish priorities, coach talent, and align OLLY and SPV insights resources

🎯 Requirements

• 15+ years of progressive experience across consumer insights, strategy, analytics, innovation, consulting, marketing, or related disciplines • Strong business acumen and senior stakeholder partnership skills • Ability to build alignment and drive action • Ability to translate consumer understanding into strategic priorities and business outcomes • Proven ability to define and lead a consumer intelligence strategy and multi-year enterprise intelligence agenda • Deep expertise in consumer insights, shopper behavior, market dynamics, and growth strategy • Ability to connect consumer trends, category opportunities, and commercial realities to identify future growth opportunities • Demonstrated success turning insights into actionable recommendations shaping brand, innovation, and business strategy • Strong analytical capabilities across multiple data sources, measurement frameworks, and business performance diagnostics • Ability to synthesize consumer, cultural, technological, and business signals into actionable foresight • Proven track record leading the transformation of an insights or analytics function into an AI-enabled intelligence organization • Appetite to pilot emerging technologies and challenge traditional research methods • Proven ability to lead high-performing teams and influence enterprise-level decisions • Exceptional communication and storytelling skills for senior audiences • Highly collaborative and influential across diverse stakeholders • Strategic, curious, growth-oriented, and outcomes-oriented • Comfortable operating in ambiguity while bringing clarity and focus to decisions • Able to proactively surface opportunities, risks, and recommendations • Must be authorized to work in the United States without sponsorship

🏖️ Benefits

• An opportunity to work with an intelligent, inspiring, and extraordinarily fun team • 100% employer-paid premiums for employee-only medical, dental and orthodontics, and vision insurance • 4 weeks PTO, paid holidays, and 12 Mental Health Days per year • 100% paid parental leave • Fertility and adoption benefits • Annual bonus • 401(k) plan with employer match • Hybrid work, wellness, and cell phone stipends • Free product