Senior Manager, Category and Commercial Development

Job not on LinkedIn

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $140k - $165k / year

⏰ Full Time

🟠 Senior

🛒 Procurement

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Once Upon a Farm

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

🏥 Healthcare

📦 Logistics

🍽️ Food & Beverage

💰 $52M Series D on 2022-03

Healthcare • Logistics • Food & Beverage

Once Upon a Farm is a company committed to providing high-quality, organic baby food and snacks. Their products range from refrigerated pouches and bars to frozen meals, all made with fresh fruits, vegetables, and whole grains. Once Upon a Farm emphasizes their commitment to purity and sustainability, ensuring their offerings have no added sugars and are always organic. They provide convenient, nutritious options for infants and toddlers and are designed to be easy for self-feeding. Their products are available through subscription plans and can also be found in stores, making healthy eating accessible for families on the go.

📋 Description

• Lead category strategy, category management, and commercialization support for Once Upon a Farm’s Baby Portfolio • Develop annual category growth strategies aligned with company objectives • Serve as category expert using consumer, shopper, retailer, syndicated, and market insights • Develop category visions, narratives, playbooks, and customer-specific recommendations • Lead category reviews and deliver insight-led category stories to influence customer decisions • Build relationships with Sales teams and retail category managers to pursue Category Captaincies through Joint Business Planning • Identify whitespace opportunities, assortment optimization recommendations, and portfolio growth priorities • Develop and execute 4P strategies across Product, Price, Place, and Promotion • Shape portfolio architecture, assortment, pricing, distribution, shelving, and customer activation strategies • Serve as the voice of sales throughout innovation commercialization • Guide commercialization strategies, launch plans, distribution targets, and retail sell-in strategies • Support launch readiness and commercialization milestones • Align commercialization plans with customer plans and forecasts • Monitor post-launch performance and capture learnings for future launches

🎯 Requirements

• 10+ years of progressive experience in Category Management, Category Development, Commercial Strategy, Sales Strategy, or related functions within the CPG industry • Proven success developing and executing category growth strategies driving market share, distribution, retailer partnerships, and profitable revenue growth • Experience using syndicated data including Circana/IRI, NielsenIQ, SPINS, Numerator, retailer POS, and shopper insights • Experience developing customer-facing category stories and retailer presentations • Strong understanding of category management principles, shopper behavior, and consumer insights • Experience supporting innovation commercialization and portfolio strategy cross-functionally • Working knowledge of the 4Ps across retail channels • Exceptional analytical skills and ability to translate complex data into actionable recommendations • Strong project management and organizational skills; ability to manage multiple priorities • Excellent communication, storytelling, and presentation skills • Ability to influence cross-functional partners without direct authority • Ability to lead through ambiguity, prioritize effectively, and drive results in a dynamic, high-growth environment • Passion for consumer-centric, category-leading businesses and commercial excellence • Bachelor’s degree in Business, Marketing, or related field preferred, or equivalent professional experience • Passion for improving childhood nutrition • Must reside in the United States • Visa sponsorship is not available

🏖️ Benefits

• Annual Bonus • 401(k) program + 4% company match after three months • New Hire Remote Life Stipend • Annual Nourish and Nurture Allowance • Monthly Cell and Internet Stipend • Quarterly Farm-to-Fridge home deliveries • Employee Discounts • Up to 18 weeks of paid Parental Leave • Baby Steps Back To Work • 3 months’ supply of Once Upon a Farm products for new parents • Breast milk shipping service and support for those who travel after birth for the duration of their breastfeeding journey • Unlimited Paid Time Off • Paid Volunteer Time • Paid Time Off for civic responsibilities, including jury duty and voting • Medical Insurance: employee coverage at 100% on select plans, with additional reduced-cost plan options • Vision and Dental Insurance covered at 100% for employee and dependents • Life insurance • Flexible spending account and Health Savings Accounts for applicable plans • Employee assistance program (EAP) • Other benefits, leaves, and insurance as required by law based on residence