Vice President, Integrated Marketing

Job not on LinkedIn

🔥 0 minutes ago

❄️ Minnesota – Remote

❄️ Minnesota – Remote

💵 $1 / year

⏰ Full Time

🔴 Lead

👔 Vice President

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One10

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2017

📣 Marketing

✈️ Travel

💼 Consulting

💰 Private equity on 2022-07

Marketing • Travel • Consulting

One10 is a B2B incentive and rewards company that provides integrated incentive, recognition, travel & events, and engagement software and services to help organizations motivate sales teams, channel partners, and employees. The company offers proprietary platforms (PerformX Incentive and Engagement platforms), an AI-powered global rewards catalog, digital disbursement and prepaid card options, award fulfillment, analytics & strategy, and training & communications. One10 combines behavioral and data science with operational delivery to design and run sales incentive programs, experiential rewards, and recognition programs for enterprise clients across industries.

📋 Description

• Set the roadmap for One10’s overall digital marketing strategy • Lead a team that transforms data into meaningful, actionable information supporting profitable decisions • Integrate and represent the needs of Incentives & Recognition, Marketing Services, and Travel & Events • Create and implement strategies and roadmaps to drive customer revenue and utilization of digital and traditional channels • Achieve or exceed annual revenue, occupancy, and profit growth goals while optimizing marketing spend and reducing acquisition costs • Oversee internal marketing teams and external agencies, including PR/social media, SEO, CRM, and SaaS technology partners • Develop a sales-focused culture aligned with One10’s mission and values • Interface with key leaders and teams to ensure success • Build a staffing plan for Digital Marketing, Product Marketing, and Demand Generation teams • Strengthen One10’s brand voice across digital platforms and markets • Manage the marketing calendar and budget, including web experience, operational performance, and digital sales and marketing strategies • Optimize CRM efficiencies, reporting, and ROI • Lead digital strategy to integrate acquired businesses into common systems, vendors, processes, and culture • Present marketing trends and business outcomes to executive leadership • Assess the marketing technology stack and identify improvements and gaps • Monitor competitors and develop market-share strategies by solution area • Support account-based marketing strategies for customers, prospects, and partnerships • Set digital campaign strategies by service line and market • Calculate and report cost per lead across omnichannel campaigns and recommend year-end budget changes • Implement cross-channel lead scoring to identify MQLs and SQLs • Manage email campaigns through a marketing automation platform connected to CRM • Build and send landing pages, create content, import lists, segment audiences, score leads, and manage databases • Pull reports and make data-driven strategy and audience recommendations with senior leaders • Grow social and email micro-channels by improving click-through rates and qualified sales leads

🎯 Requirements

• Bachelor's degree required; MBA preferred • 8+ years of experience driving digital qualified lead generation in a fast-paced environment • SaaS experience • 5+ years of leadership experience managing individual contributors, including hiring, inspiring, and leading within a growing marketing organization • Proven success delivering results on complex projects • Excellent writing, communication, time management, and project management skills • Superior analytical and quantitative skills • Ability to use analytical tools to determine effectiveness of issue and reputation management programs • Ability to build budgets with justification and validated assumptions to explain marketing plan, impact, and ROI • Experience integrating acquired businesses and introducing new assets • Experience managing vendor relationships, particularly in the digital realm • Experience in web strategy, information architecture, SEO, conversion rate optimization, web analytics, and security • Familiarity with WordPress infrastructure • Knowledge and experience across multiple digital platforms and channels, including web, search engine marketing, digital display, targeted display, retargeting, OOT, organic and paid social, and geofencing • Significant experience with CRM and marketing automation systems to measure ROI and set strategy • Experience with reporting and statistical platforms to create integrated data visualizations and recommendations • Proven ability to build creative, collaborative teams and develop others • Ability to work strategically and execute hands-on

🏖️ Benefits

• Tailored development programs • Supportive and inclusive culture • Resources and encouragement for personal and professional growth • People-first culture • Culture of innovation, collaboration, and growth