Lead Paid Search Strategist

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $92k - $105k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OuterBox

WebsiteLinkedInAll Job Openings

201 - 500 employees

📣 Marketing

🛍️ eCommerce

🤝 B2B

Marketing • eCommerce • B2B

OuterBox is a U. S. -based, full-service digital marketing and eCommerce agency founded in 2004 that delivers SEO, paid search (PPC), conversion rate optimization, email marketing, and custom eCommerce website design and development. With 250+ in-house team members and 1,000+ clients, they specialize in eCommerce platforms (Shopify, WooCommerce, Magento, BigCommerce), enterprise and B2B/B2C SEO, AI-driven SEO/GEO, analytics, and integrated digital marketing strategies to drive traffic, leads, and online revenue.

📋 Description

• Develop and execute SEM strategies aligned with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop testing roadmaps and evolve clients' SEM programs • Develop Quarterly Business Reports with campaign highlights and upcoming testing priorities • Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms • Write and optimize ad copy for click-through rates • Set up and optimize landing pages for conversion rate optimization • Implement A/B tests and other campaign optimization strategies • Lead, mentor, and manage a team of Paid Search Strategists • Delegate tasks, set performance goals, and provide guidance • Conduct team meetings and training sessions • Monitor and analyze campaign performance and KPIs • Generate reports and provide recommendations for continuous improvement • Communicate with clients about business goals, results, insights, and recommendations • Address client queries and concerns • Stay informed about industry trends, search algorithm updates, emerging technologies, and new tools • Perform other duties as assigned

🎯 Requirements

• Bachelor's degree in Marketing, Advertising, Business, or related field • Master's degree preferred • Typically 5+ years of experience in Search, Shopping, and Performance Max campaign management • Certification in Google Ads and other relevant digital advertising platforms • Strong analytical skills and proficiency in data analysis tools • Excellent communication and presentation skills • Leadership and team management experience • Proficiency in SEO is a plus • Familiarity with web analytics tools such as Google Analytics • Must be located in the USA • Must be able to work without employment visa sponsorship • Ability to adapt to changing client needs and industry trends • Ability to perform the stated physical demands, including extended computer use and light physical activity

🏖️ Benefits

• Generous paid time off • Healthcare coverage • 401(k) & retirement savings • Flexible scheduling • Remote-first culture • Professional development opportunities • Employee referral program • Additional perks designed to help employees stay healthy, productive, and fulfilled • Occasional travel to meet clients or attend industry conferences