Director, Digital Activation, Strategy and Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $183k - $222k / year

⏰ Full Time

🔴 Lead

⚙️ Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 1%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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OutSystems

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2001

💼 Consulting

🏥 Healthcare

📣 Marketing

Consulting • Healthcare • Marketing

OutSystems is a software company that provides a low-code application development platform. It allows organizations to develop, deploy, and manage enterprise-grade applications with minimal coding effort. By simplifying the process of application development, OutSystems helps businesses accelerate their digital transformation and improve productivity.

📋 Description

• Lead a pivotal functional pillar within Global Growth Marketing • Serve as strategic measurement lead for the Global Growth Marketing organization • Design, standardize, and evolve cross-functional performance frameworks • Track, analyze, and optimize full-funnel account progression metrics • Build and improve executive performance dashboards using GA4, CRM platforms, and internal BI tools • Identify growth bottlenecks and conversion drop-offs across channels • Own OutSystems’ visibility across AI answer engines including ChatGPT, Perplexity, Gemini, and Claude • Direct prompt optimization, content discovery, and brand authority strategies • Guide enterprise organic search strategy, technical site architecture health, and keyword taxonomy • Manage in-house search specialists, external AEO strategists, and agency partners • Drive adoption of search intelligence platforms including Ahrefs, BrightEdge, Profound, and Google Search Console • Own content syndication strategy, vendor selection, budget allocation, and ROI • Standardize lead validation, target account match rates, and automated ingestion workflows • Establish global lifecycle email governance protocols • Build and mentor a high-performing DASO team • Provide portfolio oversight, budget governance, and allocation direction across performance media channels • Partner with channel leads and global agency networks to align acquisition strategies with company revenue targets

🎯 Requirements

• 8–10+ years of progressive leadership experience in digital growth marketing, marketing operations, or strategy within Enterprise B2B SaaS • Proven analytics leadership for growth teams • Deep expertise in GA4, CRM/BI platforms, and account-based funnel metrics • Expertise in modern enterprise SEO • Proactive strategy for Answer Engine Optimization (AEO) and generative AI discovery • Experience managing programmatic content syndication platforms • Experience managing third-party vendor relationships and database governance • Ability to manage specialized teams and external agency partners • Ability to distill complex performance data into clear growth narratives for senior executives and cross-functional partners

🏖️ Benefits

• Professional Development Fund • Internal Mobility Program • Structured professional development programs • Real growth opportunities and vertical/lateral career progression • Access to accessible industry experts and mentors • Inclusive, diverse culture • Equal opportunity employment