Customer Advocacy Manager

🕒 August 12

🏈 Alabama, Arizona, +22 more states – Remote

🏈 Alabama – Remote 🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌺 Hawaii – Remote 🌽 Illinois – Remote 🌾 Iowa – Remote 🐎 Kentucky – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🏈 Ohio – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote ☕ Washington – Remote 🧀 Wisconsin – Remote

💵 $85k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Packback

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2014

📚 Education

🤖 Artificial Intelligence

☁️ SaaS

💰 Private equity on 2024-04

Education • Artificial Intelligence • SaaS

Packback is an education technology company that provides an AI-powered, pedagogy-first platform for inquiry-based student discussions, real-time writing feedback, and originality/plagiarism prevention for K-12 and higher education institutions. The SaaS platform automates formative feedback and grading assistance, integrates with learning management systems, and emphasizes responsible, transparent use of AI to improve student engagement, writing skills, and learning outcomes.

📋 Description

• Design and launch a named professor advocate program to identify, engage, and activate customer champions • Build segmented advocate pools for individual adopters and institutional relationships • Maintain an advocate database with engagement history, content consent, and referral status • Manage newsletters, spotlights, exclusive previews, and appreciation initiatives for the advocate community • Assist with Customer Advisory Board programs and customer-focused events • Oversee customer case studies, testimonials, video interviews, customer-generated content, and pull quotes • Own the end-to-end case study pipeline from identification through distribution planning • Drive review generation and online reputation initiatives; monitor and respond to reviews • Develop a structured referral program for warm introductions to Sales • Build approved reference, peer testimonial, and name-drop libraries for sales cycles • Provide Sales with relevant references and customer evidence at appropriate deal stages • Package customer outcomes into assets supporting sales cycles and retention • Identify professors for conferences, webinars, and guest content • Activate advocates on LinkedIn and other channels • Build a speaker roster for events and panels • Partner cross-functionally on customer engagement, product awareness, and adoption programs • Lead value-reinforcing customer communications including webinars, newsletters, and educational content • Gather customer insights for marketing, product, and customer experience strategies • Identify opportunities to improve customer satisfaction, loyalty, and retention • Report advocacy commercial outcomes monthly to leadership

🎯 Requirements

• 4+ years of experience in customer marketing, customer advocacy, or community programs in a B2B SaaS environment • Demonstrated track record of building advocacy programs producing measurable commercial outcomes such as pipeline, referrals, and case studies • Exceptional relationship-building skills with professors • Strong storytelling instincts for developing compelling customer narratives • High ownership and comfort with sales-adjacent metrics • Ability to work hand-in-hand with a revenue team • Analytical mindset with ability to track performance and derive actionable insights • Highly organized, able to manage a large portfolio of relationships and concurrent projects • Applicants must be authorized to work for any employer in the U.S. without sponsorship • Nice to have: experience in edtech or selling to academic institutions • Nice to have: familiarity with advocacy platforms such as Orca, Influitive, and ReferenceEdge • Nice to have: experience with LinkedIn content strategy and thought leadership programs • Nice to have: background in community management or event production • Nice to have: experience leveraging AI tools

🏖️ Benefits

• 12 weeks of paid leave for welcoming new children • Multiple Health and Welfare Benefit Options (Medical, Dental, Vision) • 401k plan (with employer matching) • Flexible + Remote Work Opportunities • Unlimited Paid Time Off (PTO) • Employer Assistance Program (EAP) • Calm and DoorDash subscriptions • Career development paths with support and training • Intentional culture of open communication, curiosity, leadership, safety, and creativity