Marketing Technology Specialist

Job not on LinkedIn

🔥 7 minutes ago

🤠 Texas – Remote

🤠 Texas – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

⚙️ Marketing Operations

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NorthStar Anesthesia

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2004

💼 Consulting

📦 Logistics

🏥 Healthcare

💰 Private Equity Round on 2013-10

Consulting • Logistics • Healthcare

NorthStar Anesthesia is a company that partners with various anesthesia and pain management practices to assist patients with their billing and payment needs. Through their platform, patients can view their account balances, pay bills, and communicate any insurance changes to the billing staff, streamlining the financial aspect of medical care for anesthesia services.

📋 Description

• Administer and maintain NorthStar’s marketing technology stack, including HubSpot, ZoomInfo, Salesforce, and related integrations • Ensure clean, consistent, and compliant data across marketing and outreach platforms • Manage and update target account and contact lists, including segmentation for campaigns and outreach workflows • Oversee website lead integrations and monitor data flow between systems • Support email and outreach campaign execution in HubSpot and ZoomInfo, including segmentation, setup, testing, and deployment • Collaborate with marketing and sales teams on audience targeting and campaign alignment • Track and analyze campaign performance and create actionable reports and recommendations • Maintain dashboards tracking campaign KPIs, engagement metrics, and lead quality • Perform ad hoc data pulls, analysis, and reporting for outreach and business development strategy • Identify opportunities to improve workflows, automation, and efficiency • Support content marketing and recruitment marketing efforts as interest or experience grows • Stay current on marketing technologies, tools, and data-driven outreach trends • Promote NorthStar Anesthesia’s Core Values • Perform other duties as required

🎯 Requirements

• 3-5 years of marketing or marketing operations experience • 2-3 years of that experience within a marketing or digital agency environment • Healthcare industry exposure or experience with Definitive Healthcare is preferred, but not required • Required hands-on experience with HubSpot and ZoomInfo • Experience with Salesforce or similar CRM/marketing automation platforms • Strong analytical skills with the ability to interpret data and translate insights into action • Experience with database management, segmentation, and reporting • Excellent attention to detail, organizational skills, and communication abilities • Experience in healthcare industry and with Definitive Healthcare platform desirable, but not required • Reliable internet access and ability to work effectively in a virtual environment • Demonstrates regular, reliable and predictable attendance

🏖️ Benefits

• Remote work; position can be performed from anywhere within the United States • Reliable internet access and virtual work environment • Work site attendance may be required from time to time in accordance with business conditions