Product Line Manager – Creatine

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Raw Nutrition

WebsiteLinkedInAll Job Openings

11 - 50 employees

🛍️ eCommerce

🧘 Wellness

👥 B2C

eCommerce • Wellness • B2C

Raw Nutrition is a direct-to-consumer nutrition and supplement brand selling performance-focused products via an online Shopify store. The site lists product categories including pre-workouts, protein (whey, vegan, protein bars), creatine (monohydrate, gummies), amino acids (EAA), endurance & hydration fuels, ready-to-drink items, and wellness products. The storefront highlights features like third-party testing, subscription options (Subscribe & Save), promotions (free shipping thresholds, bundle codes), and targets athletes and everyday gym-goers.

📋 Description

• Translate category strategy into a focused, long-term creatine product roadmap prioritizing growth, margin, and consumer relevance • Define target consumer segments and use cases for innovation • Lead product ideation and concept generation • Monitor market trends, competitive launches, and consumer behavior to identify whitespace opportunities and portfolio gaps • Build consumer-facing product stories articulating functional and product benefits • Partner with the GM to design and execute go-to-market strategies for new launches • Evaluate and size business opportunities based on revenue potential, margin accretion, and strategic fit • Set channel priorities, flavors, pack configurations, ingredient mix, pricing, and messaging • Track and report portfolio performance using market and internal data • Build promotional calendars and channel-specific plans • Collaborate with Innovation, Finance, Operations, Commercial, and Supply Chain to improve CM1 and contribution margin • Identify underperforming or redundant SKUs and lead rationalization efforts • Shape assortments and pricing, trade, and mix decisions to improve margins • Serve as the project management backbone for the creatine product line, driving timelines, decisions, and accountability

🎯 Requirements

• 5+ years of experience in product management, brand management, or category management within CPG or high-velocity consumer brands • Proven strength in project management and delivering complex initiatives on time and at pace • Strong commercial instincts connecting consumer insight to P&L impact • Experience supporting or leading multi-channel product launches • Comfortable operating in fast-moving, ambiguous environments with evolving priorities • Growth mindset focused on testing, learning, and rapid iteration • Highly analytical; able to pressure-test assumptions and turn insight into decisive action • Experience in sports nutrition, creatine, snacks, functional nutrition, or performance-driven categories is required • Experience scaling a brand in the creatine space or a similar category is a must

🏖️ Benefits

• Annual bonus potential tied to employee performance • Comprehensive medical, dental, and vision benefits • Savings plans • 401(k) savings plan featuring a company match • Flex PTO plan • Sick time • Paid holidays • Monthly stipend to spend on RAW products and gear • Access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL • Discounts on the family of brands