Director, Lifecycle Marketing – Portfolio Solutions

Job not on LinkedIn

🔥 12 hours ago

🚗 Michigan – Remote

🚗 Michigan – Remote

💵 $169.5k - $253.5k / year

⏰ Full Time

🔴 Lead

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Rocket Mortgage

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1985

💸 Finance

💳 Fintech

🏠 Real Estate

Finance • Fintech • Real Estate

Rocket Mortgage is a leading online mortgage lender that simplifies the home buying and refinancing process for consumers. It offers a variety of mortgage options, including fixed-rate, adjustable-rate, FHA, and VA loans, with tools and calculators to help clients understand their financial needs. With a focus on providing a smooth user experience and various promotional offers, Rocket Mortgage is dedicated to making homeownership more accessible and affordable.

📋 Description

• Own mortgage-to-loans cross-sell strategy across digital channels, email, direct mail, and coordinated channel integration on Rocket.com, Rocket Mortgage Mobile, and Mortgage Servicing • Manage Live Channels audience expansion and calendar coordination to optimize referral timing and performance • Design and execute tests for Rocket Loans measuring relative performance when channels offer or rotate other financial services products • Report results and provide data-driven recommendations to senior leadership across Rocket business units • Manage multiple concurrent projects and timelines, balancing mortgage-to-loans priorities with emerging initiatives and special projects such as Redfin pilots • Interface with senior leadership across Rocket financial services business units to advocate for Rocket Loans, provide performance feedback, and gather cross-functional insights • Monitor voice-of-customer channels and translate feedback into process improvements to protect client experience • Increase Rocket Loans market share within the Rocket Mortgage Servicing base’s personal loan demand

🎯 Requirements

• Strong collaboration skills and ability to influence internal stakeholders across multiple business units without direct reporting authority • Ability to build relationships and communicate professionally across multiple leadership levels, including executive-level presentation and storytelling • Excellent written and oral communication skills • Ability to condense complex analyses into digestible narratives • Strong prioritization and organizational skills • Demonstrated ability to manage multiple initiatives simultaneously • Experience in project management, particularly around channel or product launches involving cross-functional teams • Ability to interface with creative, data, and training teams to bring campaigns to market • Preferred: 5+ years of multi-channel marketing experience • Preferred: 10+ years of financial services industry experience • Portfolio management experience within financial services organizations • Project management certification or equivalent demonstrated expertise • Experience designing and executing A/B tests and applying statistical learnings to strategic decisions • Familiarity with omnichannel campaign orchestration

🏖️ Benefits

• Annual bonus eligibility • Incentives • Medical benefits • Dental benefits • Vision benefits • 401K retirement plan • Paid time off • Health and well-being support • Family support • Reasonable accommodations for qualified individuals with disabilities

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