Consumer Insights Manager

Job not on LinkedIn

🔥 2 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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RYZE

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

💼 Consulting

📣 Marketing

💰 $1.5M Seed Round - RYZE Superfoods on 2022-03

Healthcare • Consulting • Marketing

RYZE is a link-in-bio platform that lets creators, brands, and agencies build customizable mini storefronts and landing pages for social profiles. It offers drag-and-drop templates, payment integrations (Stripe, PayPal) to sell digital and physical products, booking and appointment scheduling, affiliate management, tipping and crowdfunding features, email and phone capture, and built-in analytics. The service is free to create and designed to help users monetize social traffic and manage multiple Bio Sites from one dashboard.

📋 Description

• Design and execute quantitative and qualitative consumer research studies, including surveys, focus groups, interviews, and ethnographic studies • Own and evolve the consumer segmentation framework to identify high-value audiences and tailor messaging, creative, and channel mix • Leverage shopper insights tied to upcoming retail launches to inform messaging, in-store activations, and omnichannel content strategies • Monitor cultural trends, competitor activity, and shifts in the wellness, coffee, and functional beverage space • Use advanced analytics and predictive modeling with the Data team to anticipate emerging consumer behaviors • Translate consumer data into actionable insights and strategic recommendations for product, marketing, and sales teams • Manage and collaborate with external research vendors and agencies • Analyze market trends, customer segmentation, and competitive intelligence to inform brand and product strategy • Present findings and insights to cross-functional teams and senior leadership • Partner with data analytics and product teams to align insights with broader business goals • Develop dashboards, reports, and presentations to communicate insights across the organization • Monitor brand health and customer satisfaction metrics such as NPS and CSAT

🎯 Requirements

• Bachelor’s degree in Marketing, Psychology, Business, Statistics, or a related field (Master’s degree preferred) • 5+ years of experience in consumer insights, market research, or related roles • Strong background in both qualitative and quantitative research methods • Proficiency in tools such as SPSS, Qualtrics, Tableau, Excel, or similar • Excellent communication, storytelling, and presentation skills • Ability to manage multiple projects simultaneously and work cross-functionally • Experience with brand tracking, segmentation, and shopper journey analysis is a plus • Strong foundation in quantitative and qualitative research, including surveys, segmentation, focus groups, and ethnographic studies • Skilled in designing and analyzing research to uncover actionable consumer insights • Ability to turn complex data into clear, strategic recommendations • Proficient in Excel and familiar with tools like SPSS, SAS, R, Python • Strong data storytelling and visualization skills using Tableau, Power BI, or similar platforms • Solid understanding of marketing strategy, brand positioning, and consumer behavior • Excellent communicator with experience presenting to cross-functional teams and executives • Proven ability to manage multiple projects, timelines, and third-party research vendors • Experience with survey tools (e.g., Qualtrics, SurveyMonkey) and CRM/analytics platforms (e.g., Salesforce, Google Analytics) • Highly analytical, detail-oriented, and proactive—thrives in fast-paced, data-driven environments