Director, Growth Marketing

🕒 September 23

🇺🇸 United States – Remote

💵 $150k - $180k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 8%

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Sandbox VR

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

🏨 Hospitality

🍽️ Food & Beverage

✈️ Travel

Hospitality • Food & Beverage • Travel

Sandbox VR is a company that offers virtual reality experiences. They focus on providing immersive and interactive VR environments for entertainment purposes, allowing users to engage in different scenarios and adventures through advanced technology. Sandbox VR aims to enhance user experience by using state-of-the-art VR equipment and software, and they continually seek to personalize and improve their offerings through technology and partnerships.

📋 Description

• Lead growth strategy and paid media execution across Meta, Google, TikTok, and new channels • Allocate investment based on incremental bookings, acquisition costs, contribution margin, location capacity, and location-level profitability • Partner with Content and Marketing to develop and test creative concepts using guest reactions, gameplay, creators, and audience insights • Increase same-store sales, fill available capacity, and tailor marketing investment to local and seasonal demand • Test and improve landing pages, experience discovery, and the booking journey • Develop email, SMS, referral, and reactivation programs to increase repeat visits • Develop scalable franchise growth systems, including campaigns, playbooks, tools, benchmarks, and reporting • Build repeatable campaigns for store openings, experience launches, and group events • Translate performance data into recommendations for franchisees and regional operators • Lead AI-enabled executions, connect marketing budget with booking behavior, customer data, and store economics, and use incrementality testing and cohort analysis • Develop and manage dashboards providing actionable performance insights • Lead growth marketing for Sandbox VR’s global brand and retail locations, expanding guest counts and revenue

🎯 Requirements

• 10+ years growth marketing experience, with a track record of driving profitable consumer revenue and leading teams, agencies, or both • Deep, hands-on expertise in paid media, budget allocation, and creative testing • Experience growing a multi-location, hospitality, entertainment, retail, or other capacity-constrained consumer business • Strong analytical skills across attribution, incrementality, conversion, retention, contribution margin, and unit economics • Evidence of turning customer insights into successful creative concepts and new acquisition opportunities • Experience improving booking or purchase funnels and partnering on lifecycle marketing • Ability to move between strategy and hands-on execution in a lean environment and work effectively with Finance, Operations, creative teams, and franchise partners • Demonstrated experience using AI for campaign analysis, creative development, and experimentation, with the judgment to validate outputs against source data and measured results

🏖️ Benefits

• 4% 401k match • Significant equity grants in a rapidly growing organization • Robust medical benefits • Full remote work from any of our currently approved US states • Monthly internet & phone stipend

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