Senior Revenue Marketing Manager, Financial Services

🔥 6 minutes ago

🇺🇸 United States – Remote

💵 $100k - $153k / year

⏰ Full Time

🟠 Senior

💸 Financial Planning and Analysis (FP&A)

🦅 H1B Visa Sponsor

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Logo of Seismic

Seismic

1001 - 5000 employees

Founded 2010

📣 Marketing

💼 Consulting

🏥 Healthcare

Marketing • Consulting • Healthcare

Seismic is a digital platform that enables businesses to connect with their audiences seamlessly through innovative solutions such as QR codes, URL shortening, and analytics tracking. It simplifies the process of creating engaging content and building brand connections by offering tools for mobile-friendly landing pages, customizable QR codes, and comprehensive link management. Used by various industries, Seismic facilitates better engagement and communication with audiences, whether in retail, healthcare, or financial services.

📋 Description

• Develop and execute the marketing strategy for the Financial Services segment, aligning investments to bookings and pipeline targets • Translate business priorities into go-to-market initiatives supporting customer expansion and new logo acquisition • Assess market opportunities and recommend investment strategies based on business performance and market dynamics • Identify priority customers, buying groups and key opportunities with Sales, Customer Success and RevOps • Develop personalized campaigns supporting the customer buying journey • Lead planning and execution of industry events, executive dinners, customer experiences and campaigns • Collaborate with Product, Product Marketing, Content and other marketing teams on relevant messaging and campaigns • Serve as primary marketing lead for Financial Services North America go-to-market leadership • Align marketing initiatives with sales priorities through business reviews, account planning and pipeline discussions • Advise Marketing teams on targeting and messaging strategy • Coordinate go-to-market programs across Marketing, Sales, Customer Success and Partner teams • Own reporting against pipeline and bookings • Track account engagement, pipeline progression, conversion metrics and program effectiveness • Partner with RevOps to identify pipeline gaps and improve conversion and sales velocity • Manage marketing budget and maximize investment efficiency

🎯 Requirements

• 7-10+ years of B2B marketing experience • Experience marketing to Financial Services organizations in a fast-paced technology or SaaS environment • Experience across Asset Management, Wealth Management, Banking, or Insurance preferred • Proven success developing strategies that generate pipeline and influence revenue in complex enterprise sales environments • Experience partnering with Sales and Customer Success leadership to develop joint go-to-market plans and drive business outcomes • Strong understanding of account-based marketing principles, buying group engagement and enterprise buying cycle • Ability to translate data and insights into actionable marketing strategies • Excellent cross-functional leadership, stakeholder management and executive communication skills • Strong analytical mindset with experience measuring marketing performance across the funnel • Ability to manage multiple priorities in a fast-paced, collaborative environment

🏖️ Benefits

• Benefits and perks for the whole self; benefits vary by country • Eligibility to participate in Seismic's incentive plans in addition to base salary

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