VP, Marketing & Growth

🕒 September 29

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

👻 Ghost score 26%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 45 days.
• Jobs at this company usually fill in 46 days.
• No salary listed.

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Sell2Rent

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

🏠 Real Estate

🛍️ eCommerce

👥 B2C

Real Estate • eCommerce • B2C

Sell2Rent is a platform that enables homeowners to sell their homes and subsequently rent them back. This innovative model provides financial flexibility for homeowners who need immediate liquidity but wish to maintain their residence. By facilitating property transactions and rentals, Sell2Rent addresses both the selling and renting markets effectively.

📋 Description

• Own the strategy and execution of a multi-channel marketing engine • Generate qualified homeowner/seller leads at scale • Build and expand the real estate investor pipeline • Improve seller and investor journeys and conversion • Strengthen Sell2Rent's brand and presence within the real estate investment community • Use data, technology, and marketing automation to improve acquisition efficiency and accelerate transactions • Accelerate top-line revenue growth through continuous performance optimization • Direct, mentor, and rally the marketing team while fostering an agile, results-driven culture aligned with company OKRs • Establish processes and documentation for the marketing area • Oversee multi-channel demand generation across homeowner/seller and real estate investor pipelines • Lead SEO and AEO strategies to establish market authority and fuel organic growth • Streamline investor and seller journeys, accelerate deal flow, boost conversion rates, and align marketing with Sales and other areas • Supervise CRM architecture, marketing automation, data analytics, and performance reporting • Report metrics and analytics to the executive team • Drive cross-functional alignment, build industry partnerships, and test new growth channels and market opportunities

🎯 Requirements

• 10+ years of experience in marketing, performance marketing, lead generation, business development, or a related field • Proven experience leading a high-performing Marketing team • Proven experience building and managing multi-channel marketing campaigns • Experience in marketing strategies for lead generation • Strong hands-on experience with SEO, content marketing, social media, Google Analytics/GA4, Google Ads, and Meta Ads • Knowledge of working with CRMs such as HubSpot or Go High Level • Strong analytical skills and ability to use data to improve marketing strategies and customer journeys • Ability to work independently, prioritize effectively, and execute in a fast-paced environment • Real estate, proptech, fintech, marketplace, iBuyer, wholesale, or sale-leaseback experience is a strong advantage • MBA or degree in Marketing, Business, or a related field is preferred • Data-driven and results-oriented • Creative and strategic thinker • Strong understanding of customer and investor behavior • Excellent communication and relationship-building skills • Highly organized and self-driven • Entrepreneurial and comfortable with ambiguity • Strong execution skills and attention to detail • Client/investor-focused mindset • Ability to collaborate effectively across Marketing, Sales, Operations, and Leadership

🏖️ Benefits

• 100% remote work • Opportunity to work with a fast-growing U.S. proptech company • Professional growth opportunities in a high-impact role • Work with a diverse, geographically distributed team • Direct impact on company growth and revenue

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