Director, Digital & Performance Marketing

Job not on LinkedIn

🔥 5 minutes ago

🇺🇸 United States – Remote

💵 $162.8k - $244k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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SentinelOne

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2013

💼 Consulting

🏥 Healthcare

📦 Logistics

Consulting • Healthcare • Logistics

SentinelOne is a leader in autonomous cybersecurity, known for its innovative use of AI across endpoint, cloud, and identity protection solutions. It is recognized by Gartner as a leader in the Magic Quadrant for Endpoint Protection Platforms for four consecutive years. SentinelOne's Singularity platform integrates enterprise security, offering features like AI-powered threat detection, endpoint and cloud security, vulnerability management, and threat intelligence. The company supports various industries by delivering real-time protection and operational efficiency while leveraging AI for advanced threat hunting and log analytics. With a strong focus on reducing risk and enhancing security performance, SentinelOne caters to enterprises worldwide with secure, scalable solutions.

📋 Description

• Build and scale an AI-first performance marketing engine that drives pipeline, revenue, and growth efficiency. • Define and own digital marketing strategy aligned to pipeline and revenue goals. • Translate business priorities into investment strategies, channel mix, and audience focus. • Identify market opportunities, whitespace, and growth levers for planning and budget allocation. • Build and scale a digital-first pipeline generation engine across paid media, intent signals, and account-based engagement. • Own performance across the funnel from engagement to pipeline to revenue. • Architect and optimize multi-channel engagement across SEM, paid social, programmatic display, CTV, audio/podcasts, Reddit, and programmatic OOH. • Use AI-driven bidding and budget allocation tools to optimize spend in real time. • Translate ICP, personas, and segmentation into actionable target audiences. • Leverage intent data, engagement signals, account insights, predictive modeling, CDPs, identity resolution, and data collaboration tools. • Set the AI roadmap for digital marketing and evaluate, pilot, and implement AI platforms and workflows. • Build AI-assisted creative testing workflows and establish responsible AI guardrails. • Build and lead experimentation across channels, creative, offers, and landing experiences. • Build, mentor, and lead a high-performing digital marketing team. • Lead cross-functionally across Sales, Marketing Ops, Data Analytics, and Regional/Field Marketing. • Share regional performance, pipeline progress, and digital engagement insights with Geo Leaders.

🎯 Requirements

• 10 or more years of experience in B2B digital or performance marketing, with cybersecurity experience a major plus; experience in cybersecurity, cloud, or enterprise SaaS is preferred. • Proven ability to define and lead marketing strategy, not just execute campaigns, with experience influencing planning cycles, investment decisions, and GTM strategy. • Strong understanding of how digital marketing drives pipeline, revenue, and growth efficiency, and a demonstrated track record of driving measurable pipeline impact and ROI. • Deep expertise across paid media, audience targeting, and performance optimization. • Hands-on experience with AI-powered marketing tools, such as predictive bidding, AI creative generation, account scoring models, or similar. • Strong experience leveraging first-party and third-party intent data, account scoring and segmentation, multi-channel audience orchestration, and AI/ML-driven optimization and automation. • Proficiency with modern martech stacks (e.g., Salesforce, Marketo, Demandbase), and the ability to translate data into clear insights and actionable strategy. • Proven ability to build or transform digital functions into scalable, AI-enabled revenue engines, with strong test-and-learn discipline and a focus on continuous improvement. • Ability to operate at both strategic and hands-on levels, with a bias for action and strong ownership and accountability. • Player/coach mindset with experience leading and developing teams, strong cross-functional collaboration across Marketing, Sales, Ops, and Analytics, and excellent communication skills with the ability to simplify complexity and drive alignment.

🏖️ Benefits

• Restricted Stock Units (RSUs) • Employee Stock Purchase Plan (ESPP) • Flexible time off • Paid company holidays and paid sick time • Gender-neutral parental leave • Grandparent leave • Medical, dental, and vision coverage • 401(k) retirement plan with company match • Life and disability insurance • Health and dependent care FSA • Voluntary benefits (hospital, accident, critical illness) • Employee Assistance Program (EAP) • ARAG pre-paid legal • Nationwide pet insurance • Cancer Care program • Global business travel medical insurance • Home office allowance • Mobile phone reimbursement • Wellness coach • Wellness/gym reimbursement • Fertility coverage • Adoption & surrogacy reimbursement