Email & SMS Marketing Specialist

🔥 12 hours ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Shero Commerce

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

💼 Consulting

📣 Marketing

🛍️ eCommerce

Consulting • Marketing • eCommerce

Shero Commerce is a specialized eCommerce agency that offers a wide range of services including Shopify, BigCommerce, and Magento development. They assist businesses in replatforming, creating new stores, and optimizing existing ones through customized development solutions. With expertise in digital marketing, UX/UI design, and conversion rate optimization, Shero Commerce focuses on enhancing online presence and performance for B2B and B2C clients. The company provides extensive support in SEO, data migration, and marketing strategies to ensure seamless and effective eCommerce operations. Since 2010, Shero Commerce has been a trusted partner for businesses looking for innovative and scalable eCommerce solutions.

📋 Description

• Own the strategy, execution, and optimization of email and SMS marketing campaigns for clients • Develop, implement, and manage email campaigns and automated flows using Klaviyo, HubSpot, Go High Level, or similar platforms • Create and execute SMS marketing campaigns to drive customer engagement and sales • Design email templates and write compelling copy aligned with brand voice and client objectives • Segment and target email lists for personalized messaging • Monitor and analyze campaign performance and make data-driven adjustments • Conduct A/B testing to improve open rates, click-through rates, and conversion rates • Collaborate with creative and client teams to produce engaging marketing materials • Maintain and grow subscriber lists in compliance with CAN-SPAM, GDPR, and other applicable regulations • Report key performance metrics and provide actionable insights • Stay current with email and SMS marketing trends, tools, and best practices • Audit new client accounts and provide detailed 3/6/12-month roadmaps • Bring proactive campaign concepts and strategic recommendations to clients • Own each client’s email and SMS roadmap, reviewing performance and adjusting strategy ahead of key dates • Plan campaigns at least 30 days ahead for standard sends and 60–90 days ahead for peak periods such as BFCM • Secure client approvals, assets, feedback, and access requests; escalate internally when needed • Track deliverables and open items, communicate status updates, and close loops • Identify underperforming flows, campaigns, or list health issues and recommend corrective plans • Flag risks, blockers, and delays early with proposed solutions • Prepare agendas, performance highlights, and recommendations for client calls • Perform additional duties as business needs evolve

🎯 Requirements

• Proficiency in English (written and verbal) • 3+ years of proven experience in email and SMS marketing, with a strong focus on campaign management and flow creation • Proficiency in Klaviyo is mandatory • Strong analytical skills with the ability to interpret data and translate it into strategic decisions • Excellent copywriting and editing skills with a keen eye for brand voice • Hands-on experience with A/B testing and conversion rate optimization • Solid knowledge of email marketing best practices and compliance regulations (CAN-SPAM, GDPR, etc.) • Ability to manage multiple projects independently while also contributing as a collaborative team member • Strong organizational skills and exceptional attention to detail • Familiarity with eCommerce clients is a plus • Experience working in an eCommerce or marketing agency environment is a plus • A proactive, self-starting mindset with a track record of bringing strategic recommendations to clients rather than waiting for direction • Strong follow-through and accountability; comfortable following up repeatedly with clients to keep projects moving • Confident, client-facing communication skills, including the ability to push back, advise, and drive decisions • Experience managing client timelines and approvals across multiple accounts at once

🏖️ Benefits

• Full-time position with competitive compensation and benefits • PTO • Sick days • Flex Time • Paid Holidays, with options for floating and/or religious holidays • Medical benefits • Dental benefits • Eligibility for 401(k) plan after 1 year of employment • Employer 401(k) match up to 3% • Remote-first company • Opportunities for professional growth and development • Dynamic environment working with a diverse portfolio of clients • Collaborative, supportive team culture