
51 - 200 employees
Founded 2011
đŁ Marketing
đ¤ B2B
đĽ B2C
Marketing ⢠B2B ⢠B2C
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.
đĽ 20 minutes ago
đşđ¸ United States â Remote
đľ $120k - $160k / year
â° Full Time
đ Senior
đ Client Services
đť Ghost score 4%
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51 - 200 employees
Founded 2011
đŁ Marketing
đ¤ B2B
đĽ B2C
Marketing ⢠B2B ⢠B2C
Silverback Strategies is a marketing agency that specializes in performance marketing. They focus on delivering measurable results through paid media campaigns, organic media strategies, and data intelligence. Their services include SEO expertise, content marketing, conversion rate optimization, analytics, reporting, and data visualization. The agency works with both B2B and B2C businesses, aiming to align marketing efforts with actual business impacts, rather than vanity metrics. They emphasize actionable insights and precise reporting to showcase the effectiveness of their campaigns.
⢠Serve as the strategic lead and trusted advisor for a portfolio of important client relationships ⢠Understand each client's business and marketing performance through data analysis ⢠Develop cross-functional marketing strategies aligned with client business goals ⢠Analyze paid media performance using Google Ads, Meta Ads, Google Analytics, and client CRMs ⢠Investigate discrepancies between platform-reported conversions and CRM pipeline data ⢠Build healthy, long-lasting client relationships through active listening and follow-through ⢠Monitor client feedback and mitigate churn risk ⢠Own retention and revenue growth for the client portfolio ⢠Identify upsell and cross-sell opportunities and partner with sales on expansions ⢠Lead crisis moments with steady, solutions-first communication ⢠Partner with delivery teams on 3-month rolling plans balancing performance goals and margin targets ⢠Resolve off-track accounts through process changes, expectation resets, or rescopes ⢠Improve processes to increase client value, eliminate waste, and make work easier ⢠Track marketing industry changes and help clients capitalize on them ⢠Turn client wins into marketing case studies ⢠Contribute a weekly news insight and point of view
⢠7+ years of client services, account management, or client strategy experience ⢠At least 4 years at a digital or performance marketing agency ⢠Previous agency experience is a must-have ⢠Fluency with metrics reported by Google Ads, Meta Ads, Google Analytics, and CRMs ⢠Ability to triangulate data sources to identify the real story ⢠Sharp, clear, and confident verbal and written communication ⢠Ability to explain complex performance stories to a CMO in plain English ⢠Deductive reasoning and root-cause analysis ⢠Self-awareness and active feedback-seeking ⢠Big-picture thinking ⢠Intellectual curiosity ⢠Comfort with ambiguity ⢠Resilience
⢠Legit bonus ⢠Unlimited PTO ⢠Comprehensive health, dental, and vision plans ⢠Virtual Team Events and a fun, casual, inclusive company culture ⢠Company-paid ClassPass membership ⢠12 weeks of Paid Parental Leave ⢠Summer Fridays ⢠401(k) with Employer Match
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