B2B Growth Marketer

Job not on LinkedIn

🔥 3 minutes ago

🇺🇸 United States – Remote

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

📈 Growth Marketing

👻 Ghost score 0%

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SimpsonScarborough

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2015

📚 Education

📣 Marketing

Education • Marketing

SimpsonScarborough is a full-service agency specializing in higher education branding and marketing. The company provides a range of services including brand strategy, creative, digital, media, and market research. It focuses on helping colleges and universities build inspiring and enduring brands. With insights into the latest trends and challenges in higher education marketing, it aims to support Chief Marketing Officers and their teams. SimpsonScarborough is committed to being an advocate and ally for higher education institutions, providing strategic insights and fostering brand development.

📋 Description

• Translate marketing strategy into integrated, audience-specific campaigns that generate MQLs and create advantage before an RFP or project opportunity emerges • Analyze HubSpot data, pipeline movement, and content performance to identify patterns, risks, and opportunities • Develop lifecycle and nurture strategies for senior leaders in marketing, advancement, and enrollment at higher education institutions • Identify when account-based or segment-specific marketing plays are warranted using sales intelligence and pipeline signals • Develop and execute account-based and segment-specific marketing plays • Direct and brief content and design resources producing thought leadership, emails, case studies, webinars, landing pages, and campaign creative • Edit and quality-check content for usefulness, distinctiveness, audience alignment, and brand consistency • Activate proprietary industry research into sustained, multi-channel marketing platforms • Partner with Business Development to understand buyer behavior and translate commercial intelligence into marketing action • Support SEO/AEO, website strategy, events, conferences, and owned and paid distribution channels in alignment with pipeline and campaign goals • Report to the AVP, Marketing & Community

🎯 Requirements

• At least 7 years of experience in B2B marketing, growth marketing, demand generation, lifecycle marketing, content marketing, or a related field • Experience in higher education or professional services strongly preferred • Ability to turn audience, market, sales, and performance data into actionable marketing recommendations and campaigns • Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform, including dashboards, reporting, segmentation, and nurture workflows • Experience developing segmented lifecycle and nurture strategies for complex B2B buying journeys • Ability to develop and execute integrated campaigns across email, content, paid, social, web, webinars, and events • Strong editorial judgment and ability to shape ideas, strengthen drafts, and maintain high content standards • Ability to work independently, prioritize competing opportunities, and move from ambiguity to a clear recommendation and execution plan • Bachelor's degree and/or an equivalent combination of education and relevant experience

🏖️ Benefits

• Comprehensive benefits package including nationwide health, dental, and vision coverage • 401(k) with employer contribution • Employer-paid life insurance and short-term disability • Flexible time off (FTO) • Sick leave • Volunteer leave • Bereavement leave • Paid parental leave • Birthday day off • Two agency-wide closures in the summer and winter • Monthly lifestyle stipend for wellness costs such as streaming subscriptions, gym, or phone/internet costs