Global Audience Growth Marketing Manager

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 0%

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Corporate Travel Management (CTM) Group

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

🏨 Hospitality

Consulting • Logistics • Hospitality

Corporate Travel Management (CTM) is a global leader in business travel management services. CTM delivers tailored travel management solutions, encompassing corporate travel, meetings and events, and innovative travel technology. With a focus on driving savings, efficiency, and safety for companies and their travelers, CTM offers a uniquely designed global business travel management program that aims to provide excellent customer service and measurable ROI. By taking a consultative approach, CTM creates customized travel programs to meet the unique goals of businesses worldwide, supported by a dedicated global travel team and an integrated technology platform.

📋 Description

• Develop executive, employee and customer advocacy programs aligned to CTM’s strategic priorities • Increase the visibility of CTM executives, subject matter experts and customer voices across external channels • Create scalable frameworks that encourage employee participation and thought leadership • Develop distribution and amplification plans for campaigns, research, webinars, events and strategic content • Repurpose content into channel-specific formats across social, digital, community and media platforms • Identify external amplification opportunities through partners, guest contributions, syndication and industry publications • Support speakers, contributors and stakeholders with briefing materials and promotional activities • Build CTM’s presence across industry communities, associations, professional networks and influencer ecosystems • Identify opportunities to increase visibility among buyers, consultants, analysts and industry stakeholders • Support engagement around industry events, market trends and emerging conversations • Develop relationships with relevant external communities and industry groups • Position CTM leaders as trusted industry voices through visibility plans • Identify opportunities for speaking engagements, podcasts, webinars, interviews and external commentary • Support executive presence across key professional and social platforms • Translate strategic narratives into content that drives engagement, credibility and influence • Monitor audience growth, engagement, advocacy participation, referral traffic, external mentions and share of voice • Evaluate amplification performance and identify opportunities to expand reach and influence • Provide insights and recommendations to improve visibility, engagement and discoverability • Report on program performance, audience growth and market impact • Work independently and collaboratively while embracing CTM’s core values of Connect, Deliver and Evolve

🎯 Requirements

• Bachelor’s degree in marketing, communications, public relations, business, or related field or relevant experience • Demonstrated experience growing audience engagement across social, digital, and professional channels • Experience managing executive advocacy, employee advocacy, or community-building initiatives • Experience interpreting audience and engagement data to inform strategic recommendations • Travel industry experience preferred • Strong understanding of B2B audience growth, content distribution and demand generation • Strong understanding of LinkedIn, professional networks, communities and emerging digital channels • Confidence experimenting with AI tools • Ability to design, build and continuously improve repeatable workflows • Comfort tracking activity metrics, conversion rates, engagement, referral traffic, share of voice and advocacy performance • Strong understanding of executive advocacy, employee advocacy and influence-building • Strong stakeholder management and collaboration skills • Strong organizational and project management skills • Proficiency in Microsoft Office Suite • Ability to do basic math • Ability to read and interpret information • Appropriate and professional written and verbal communication • Ability to meet deadlines, handle and prioritize simultaneous requests • Regular and reliable attendance • Domestic and global travel may be required

🏖️ Benefits

• Company Paid Basic Life & AD&D Insurance • Company Paid Short-Term Disability • Voluntary Long-Term Disability Insurance • Robust Wellness Program with incentives available to save money on your medical insurance premiums • Supplemental Life; Accident; Cancer; Critical Illness; Identity Theft Protection and Legal Coverage • Three medical plan offerings including a High Deductible Health Plan, HMO plan (available in select states) and a Co-Pay medical plan • Health Savings Account (HSA) with company core contribution and match, on a per pay period basis if enrolled in the HDHP medical plan • Flexible Spending Accounts • Dependent Care Savings Account • Dental Insurance Plan • Vision Insurance Plan • 9 Company Paid Holidays including the day after Thanksgiving • Generous paid time off programs for vacation and sick days • Employee Assistance Plan with access to Talk Space Therapy • Family Medical Leave • Paid Parental Leave (4 weeks) • Maternity benefits utilizing company paid STD, plus Parental Leave (4 weeks) • Bereavement Leave • 401(k) Retirement Plan with a generous match per pay period • Student Loan Payment Match • Flexible work environments, including onsite, hybrid or fully virtual arrangements depending on role, location and business needs