Senior Performance Marketing Manager

🕒 August 14

🇺🇸 United States – Remote

💵 $124k - $165k / year

⏰ Full Time

🟠 Senior

📈 Performance Marketing

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Sinch

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

💼 Consulting

📦 Logistics

📣 Marketing

💰 $48.8M Post-IPO Debt - Sinch on 2024-09

Consulting • Logistics • Marketing

Sinch is a global communications platform (CPaaS) that provides APIs and applications for messaging, voice, email, verification, and conversational AI, along with network connectivity and telco services. It enables businesses to run marketing campaigns, send notifications and alerts, verify identities, and support customers across SMS, RCS, WhatsApp, email, and voice channels, backed by large-scale operator connections and infrastructure. Sinch serves enterprises and communication providers with scalable, secure messaging and voice infrastructure and developer-focused APIs and tools.

📋 Description

• Manage and optimize paid campaigns across YouTube, Google Ads, Meta, Display, LinkedIn, and Connected TV (CTV) • Drive scalable growth through continuous testing and optimization while maintaining CAC, ROAS, and LTV efficiency targets • Leverage customer segmentation and target market inputs to optimize media performance • Oversee paid conversion event integrity across platforms • Lead campaign refreshes, ad refreshes, creative rotations, and audience tests • Identify opportunities in emerging media, new technologies, and AI • Partner with ABM teams to align targeting, budgets, and funnel segmentation • Collaborate with the CRO team on landing pages, messaging, and UX improvements • Work with Creative Strategists to brief and deliver ad assets • Coordinate with content, product marketing, web, and sales teams across funnels • Own digital ad performance scorecards and deliver weekly, monthly, and quarterly updates • Maintain budget pacing documents and monthly investment summaries • Produce ad account deep-dive reports covering channel efficiency, CVR, CPA/CAC trends, and funnel diagnostics • Evaluate and optimize end-to-end digital ad funnels from channel to lead to opportunity • Monitor and optimize PLG and sales-led funnel performance • Analyze landing page performance and coordinate CRO execution

🎯 Requirements

• 4–7+ years in performance marketing, growth marketing, or analytics • Expert knowledge of GA4, GTM, Google Ads, Meta Ads, and Search Console • Strong ability to analyze complex datasets and build reporting structures • Proven success managing multi-channel performance budgets and pacing • Experience with B2B SaaS funnels, free trials, lifecycle conversion metrics, and LTV/CAC modeling • Deep understanding of website conversion principles and experimentation frameworks • Hands-on experience with ad copy testing, landing page optimization, and creative coordination • Ability to simplify complex performance insights for executive-level stakeholders

🏖️ Benefits

• Comprehensive medical, dental, and vision plans • Supplemental plans, including telehealth access for all participants • Free virtual counselling resources through a global Employee Assistance Program • Roth and Pre-tax 401(k) options with employer match for all participants • Generous paid time off program • Paid parental leave and family planning support • Flexible remote work offerings • Paid time off for volunteering