Director of Analytics

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🔴 Lead

👔 Director

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Smith

WebsiteLinkedInAll Job Openings

51 - 200 employees

💼 Consulting

📣 Marketing

📦 Logistics

💰 Venture Round on 2009-08

Consulting • Marketing • Logistics

Smith is a company known as the Performance Commerce People, dedicated to transforming clients' potential into performance through a comprehensive range of services. Specializing in Experience Design, B2B and B2C strategies, and digital transformation, Smith tackles complex e-commerce challenges and enhances performance across multiple channels. Leveraging expertise in technology enablement and digital marketing, they support over 500,000 daily transactions, facilitating substantial annual revenue for their clients. With a presence in North and South America, they empower global brands to succeed in a digital-first market.

📋 Description

• Lead discovery sessions and define KPI frameworks, measurement strategies, and analytics roadmaps • Design and implement enterprise measurement ecosystems across GA4, GTM, Adobe Analytics, B2B commerce platforms, CDPs, CRM, marketing automation, BI, and data platforms • Assess analytics maturity, identify opportunities, and recommend improvements • Partner with UX, Development, SEO, Paid Media, Content, Lifecycle Marketing, and CX teams to embed tracking and web analytics • Design and deliver dashboards, reporting, and executive insights • Ensure reporting is accurate, actionable, and aligned with business outcomes • Guide dashboard development across Looker and Power BI • Build scalable analytics frameworks, standards, and best practices • Mentor analysts and consultants in measurement strategy, data storytelling, consulting, and client leadership • Evolve Smith’s analytics capability as AI, privacy, and technology reshape the industry • Lead client analytics discussions and facilitate executive-level conversations • Facilitate workshops aligning business goals, KPIs, and measurement priorities • Support proposals, solutioning, and new business development • Identify opportunities to expand analytics services with existing clients

🎯 Requirements

• 8+ years in analytics, digital measurement, business intelligence, data strategy, or consulting • Experience leading analytics engagements in agency, consulting, or enterprise environments • Ability to move from strategy through implementation and ensure analytics solutions are delivered and adopted • Strong expertise with GA4, Google Tag Manager, Adobe Analytics, Looker, Power BI, Tableau, Snowflake, BigQuery, CDPs, CRMs, and marketing automation platforms • Experience with tracking strategy, data layer requirements, ecommerce event tracking, UTM standards, attribution, experimentation, and analytics QA • Proven success leading analytics for enterprise websites, commerce platforms, digital transformations, or large-scale marketing programs • Experience leading enterprise analytics and measurement strategy • Experience building KPI frameworks, dashboards, attribution models, and reporting ecosystems • Experience working across marketing, commerce, customer experience, and digital transformation initiatives • Ability to translate business goals into technical requirements • Experience growing client relationships and contributing to new business opportunities • Ability to advise executives, collaborate with cross-functional teams, and translate complex data into meaningful business outcomes

🏖️ Benefits

• Remote work • Philanthropic foundation ownership structure focused on client outcomes before quarterly earnings reports • Profits enabling socially beneficial programs