Senior Demand Generation Manager

🔥 13 hours ago

🌲 North Carolina, Texas, +1 more states – Remote

🌲 North Carolina – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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SolarWinds

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1999

☁️ SaaS

🏢 Enterprise

🤝 B2B

SaaS • Enterprise • B2B

SolarWinds is a provider of IT infrastructure and operations management software that helps organizations monitor, observe, and manage hybrid IT environments. Its portfolio includes monitoring and observability, database performance, incident response, and IT service management (ITSM) tools, offered as SaaS and self-hosted solutions with AI and automation features to improve operational resilience and speed incident response.

📋 Description

• Translate go-to-market strategy and product priorities into demand generation strategies for SolarWinds Observability • Own mid-to-bottom funnel campaign strategies from consideration through conversion • Create sales-ready leads through retargeting across free trial activations, interactive demos, quotes, and other conversion points • Develop and manage AI agents, skills, and autonomous workflows for targeting, orchestration, and personalization at scale • Partner with SDRs on lead follow-up and conversion from routed lead to sales opportunity • Develop a testing roadmap with the CRO team, including benchmarks and conversion targets • Shape messaging, content, and campaign strategy based on CIO and senior IT buyer behavior • Partner with Product Marketing on campaign materials for IT decision makers • Measure and optimize campaigns using performance data and insights • Identify issues early and recommend campaign optimizations

🎯 Requirements

• 7+ years of B2B marketing experience, with a focus on demand generation and integrated campaigns, ideally within SaaS or enterprise technology • Proven track record of driving measurable pipeline and revenue for new business • Experience executing campaigns across paid ads, email, web, social, chatbot, and events • Understanding of how to build AI skills versus AI agents and create/map complex workflows and automation • Advanced proficiency with marketing automation and CRM platforms, including Marketo and Salesforce • Experience with tools such as 6sense, Goldcast, Qualified, Outreach, Zapier, Clay, or similar • Data-driven approach with ability to connect programs to pipeline outcomes • Ability to measure and optimize campaign performance • Ability to manage multiple programs simultaneously in a fast-paced environment • Strong attention to detail and proactive cross-functional communication