Senior Product Marketing Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🟠 Senior

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

SonicWall

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1991

💼 Consulting

📦 Logistics

🔒 Cybersecurity

Consulting • Logistics • Cybersecurity

SonicWall is a cybersecurity company that has been fighting against cyber-criminal activities for over 30 years. It specializes in delivering real-time breach detection and prevention solutions, supported by the SonicWall Capture Threat Network. SonicWall's products, which include firewalls and network security solutions, are designed to protect small and medium-sized businesses, as well as enterprises worldwide. The company has a network of over 10,000 channel partners, securing more than a million business and mobile networks across the globe.

📋 Description

• Own go-to-market strategy for EDR/Threat Protection and other assigned product lines • Develop value propositions and positioning tailored to target markets, buyer personas, and vertical/compliance requirements • Conduct competitive research across EDR/XDR, endpoint security, and other owned product lines • Translate technical capabilities into differentiated customer-facing messaging and business value propositions • Maintain working knowledge of SonicWall SonicSentry to support cross-sell messaging and portfolio alignment • Plan and lead end-to-end product launches • Coordinate cross-functional stakeholders across product, engineering, sales, and support • Build sales enablement assets such as pitch decks, battlecards, objection handlers, competitive comparisons, and training materials • Produce thought-leadership and demand-generation content including blogs, whitepapers, eBooks, videos, and web content • Own marketing strategy and success metrics for the Technology Alliance Partner Program • Build relationships with alliance partners and support joint go-to-market execution and co-selling • Develop customer and partner insight through market research, segmentation, persona development, interviews, and internal metrics • Identify market opportunities, compliance requirements, and emerging threats • Define and track success metrics for launches, campaigns, and the partner program • Test, measure, and refine messaging, campaigns, and enablement materials

🎯 Requirements

• 6-8 years of product marketing experience, with meaningful time at a B2B security or technical software company • Experience with EDR/endpoint security, threat protection, or network security strongly preferred • Demonstrated ownership of go-to-market strategy and execution for at least one product line or service offering, from launch through lifecycle • Strong knowledge of EDR/XDR, endpoint threat protection, firewalls, Zero Trust, and SASE • Working familiarity with managed security services (MSS) a plus • Excellent written and verbal communication skills • Ability to translate complex technical concepts into business-oriented value propositions • Proven ability to independently build sales enablement content, including pitch decks, battlecards, and training • Strong analytical and business skills; comfortable using data to prioritize initiatives and measure marketing effectiveness • Ability to manage multiple priorities and drive projects to completion across cross-functional teams without direct authority • Willingness to travel to visit customers, prospects, and partners • Bachelor's degree in Marketing, Business, Engineering, or a related field required • 6-8+ years of relevant product marketing experience

🏖️ Benefits

• Equal opportunity employer • Diverse work environment • Active security solutions serving 100+ countries