Steam Launch Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🗽 New York – Remote

🗽 New York – Remote

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Spatial

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2016

🥽 AR/VR

🎮 Gaming

📚 Education

AR/VR • Gaming • Education

Spatial is a cutting-edge platform that combines spatial computing and artificial intelligence to create immersive and interactive virtual worlds. It serves over 15 million creators and brands, offering tools for multiplayer gaming, interactive storytelling, brand experiences, education, and AI agents. With features like no-code multi-player templates and a Unity SDK for advanced developers, Spatial enables the creation and publication of 3D spaces to web, VR/AR, and mobile platforms. It focuses on user-generated content, providing a versatile environment for developers and brands to build virtual showrooms, concerts, fashion presentations, and more, all easily accessible across various devices.

📋 Description

• Own the Steam launch plan from demo through launch and the first 30 days • Build and run the timeline covering the Steam store page, demo release, Steam Next Fest, creator waves, and launch week • Manage and optimize the Steam store page, including capsule art, trailer, GIFs, short description, and tags • Test store-page elements and iterate with the art team • Identify suitable Twitch and YouTube creators and run creator seeding campaigns • Pitch creators, distribute keys using Keymailer, Lurkit, or similar tools, manage embargoes, and track video performance and wishlist impact • Collaborate with the design team to create shareable gameplay moments • Capture and distribute short-form content on TikTok, YouTube Shorts, X, and Reddit • Direct short-form content and brief creators • Establish and grow the Discord, Steam community hub, and subreddit • Convert demo players into playtesters and playtesters into evangelists • Run Steam Next Fest, including demo preparation, creator coordination, and developer livestream scheduling • Report weekly on wishlist velocity, creator reach, demo installs and retention, and launch conversion • Advise the CEO and game lead on performance and required changes

🎯 Requirements

• Shipped at least one game on Steam where you owned marketing and can show the wishlist curve and what moved it • Hands-on Steam knowledge: store page optimization, demo timing, Next Fest, featuring, discovery algorithm, wishlist velocity, and launch-week sales • Ran a creator seeding campaign at scale involving hundreds of creators, key distribution tooling, embargoes, and tracking • Deep familiarity with multiplayer and co-op games on PC • Ability to explain with numbers how a breakout indie game found its audience on Steam • Short-form content instinct for TikTok and YouTube Shorts; ability to brief an editor or cut content yourself • Comfortable owning strategy, execution, and reporting as the whole marketing team, with contractors and agencies • Reads “How to Market a Game” and “GameDiscoverCo” • Nice to have: experience at an indie publisher or indie-focused marketing agency • Nice to have: experience building a Discord community from zero to tens of thousands • Nice to have: game sense to challenge design when a mechanic will not clip well • Nice to have: existing relationships with PC gaming streamers and content creators • Nice to have: experience with Early Access launches and post-launch update marketing

🏖️ Benefits

• Fully remote work arrangement • Profitable, independent studio environment • Full-time employment • 6-month contract through launch is possible • Opportunity to own the Steam launch marketing plan and work directly with the CEO and game's lead