Product Marketing Manager

Job not on LinkedIn

🔥 14 hours ago

🇺🇸 United States – Remote

💵 $94.4k - $118k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Own the quarterly launch program and release engine end to end • Optimize launch workflows, processes, and high-impact resources to scale awareness • Ensure teams have value-forward stories across the product portfolio • Partner with Marketing, Revenue, and R&D on events and collateral showcasing Sprout’s AI-driven platform • Serve as product marketer for assigned platform products • Own positioning, messaging, go-to-market support, and product-market champion responsibilities • Guide execution of the Breaking Ground event • Establish a repeatable launch framework and KPIs • Run cross-PMM initiatives to maintain consistent, up-to-date collateral • Independently drive product marketing for assigned products • Reimagine the launch engine and improve GTM creativity and efficiency • Develop AI-driven workflows and process improvements

🎯 Requirements

• 4+ years of experience in product marketing, lifecycle marketing, campaigns, or relevant B2B SaaS functions • Demonstrated success in project managing and driving end-to-end GTM campaigns self-sufficiently • Proven ability to craft compelling narratives and translate complex concepts into clear updates for internal stakeholders • Experience navigating cross-functional approval processes across Product, Sales, and Marketing teams to meet key deadlines • Operational mindset with understanding of GTM frameworks, messaging, and sales enablement execution • Ability to use qualitative and quantitative analysis to measure launch success and iterate strategies • Ability to manage tasks, stakeholders, approvals, deadlines, and complex dependencies • Preferred: previous software/SaaS industry experience • Preferred: experience in a dedicated Product Marketing role • Preferred: presentation creation experience and comfort using Canva

🏖️ Benefits

• Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents • Full, free access to Modern Health, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on the first 6% of contributions (3% total match) • 100% employer-paid Life and Disability insurance • Flexible PTO policy and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home-office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line • Ten paid holidays • Opportunity to receive restricted stock units (RSUs) under the equity plan