Product Marketing Strategist

Job not on LinkedIn

🔥 13 hours ago

🇺🇸 United States – Remote

💵 $94.4k - $118k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Sprout Social, Inc.

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2010

📣 Marketing

☁️ SaaS

🌍 Social Impact

Marketing • SaaS • Social Impact

Sprout Social, Inc. is a leading provider of social media management solutions. The company offers a comprehensive platform that enables businesses to streamline their customer care, enhance community management, and drive marketing efforts across various social media channels. With features like engagement, publishing, analytics, and social listening, Sprout Social helps organizations uncover trends, gather insights, and amplify their brand awareness. Their platform integrates AI and automation to improve efficiencies and personalize customer care. Additionally, Sprout Social offers influencer marketing and employee advocacy tools to enhance social reach. Trusted by over 30,000 brands and recognized for its top-tier software products, Sprout Social caters to enterprises, agencies, and small to medium businesses, providing innovative solutions to maximize the impact of social media strategies.

📋 Description

• Track and analyze key competitors across social media management, social listening, media monitoring, and influencer marketing • Monitor competitor product launches, pricing changes, marketing campaigns, company news, emerging platforms, and new features • Publish regular competitive intelligence reports for R&D and Product Marketing stakeholders • Conduct rapid-response analysis when competitors release new features • Share competitive insights with Sales and Customer Success • Recommend positioning, differentiation, and strategies to proactively win against competitors • Support live competitive deals by helping set deal strategy and providing proof points • Maintain battlecards, comparison pages, and talking points • Gather intelligence from analyst reports, review sites, win-loss interviews, Sales, and Customer Success • Use AI tools to systematize competitive intelligence and embed insights into Sales and Customer Success tools • Manage relationships with industry analysts and coordinate briefings and inquiry calls • Support analyst evaluation submissions, demos, references, and leadership presentations • Capture and share analyst insights with Product, Marketing, and leadership • Track analyst report cycles, deadlines, and follow-up actions

🎯 Requirements

• 5+ years of experience in product marketing, competitive intelligence, analyst relations, market research, or a similar role in B2B software • Strong research skills, including analysis of product releases, reviews, filings, and news • Ability to deliver tailored market intelligence, trend updates, and recommendations to senior leadership and cross-functional teams • Strong AI skills, including daily use of AI tools and LLMs for research, analysis, and content creation • Ability to turn one-off work into repeatable AI workflows • Demonstrated experience supporting active B2B sales cycles through direct competitive deal consulting and live enablement • Knowledge of the social media management, social listening, or media intelligence market preferred • Experience with competitive intelligence tools preferred • Experience working with analyst firms or supporting Magic Quadrant or Wave evaluations preferred • Experience creating sales enablement materials such as battle cards preferred

🏖️ Benefits

• Premium BCBSIL medical, dental, and vision insurance for you and eligible dependents • Free access to Modern Health, including coaching, therapy sessions, and digital wellness resources • 401(k) plan with a 50% company match on the first 6% of contributions • 100% employer-paid Life and Disability insurance • Flexible PTO and company-wide Rest & Recharge days • Up to 16 weeks of paid parental leave • $1,000 USD annual Lifestyle Spending Account • One-time $550 USD home-office setup stipend • Monthly $50 USD internet stipend • 16 hours of paid volunteer time annually • $100 annual charitable donation match • Pre-tax commuter benefits • Subsidized child/eldercare through Care.com • Discounted pet insurance through Figo • No-cost personalized financial wellness support through Your Money Line • Restricted stock units (RSUs) under Sprout’s equity plan • Ten paid holidays