Product Marketing Manager – SMB

🔥 22 hours ago

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Logo of Fourth

Fourth

501 - 1000 employees

🏨 Hospitality

💼 Consulting

📦 Logistics

💰 Series unknown on 2015-07

Hospitality • Consulting • Logistics

Fourth is a global software-as-a-service (SaaS) company providing end-to-end restaurant and hospitality management solutions. Its product suite includes workforce management with predictive scheduling and labor optimization, demand forecasting, inventory and recipe management, procurement, HR, benefits and payroll, and real-time data & insights. With around 25 years of experience, multiple global offices, and hundreds of employees, Fourth focuses on helping hospitality operators reduce costs, improve compliance, and make data-driven decisions.

📋 Description

• Own product marketing for HotSchedules in the US SMB segment • Build product positioning, competitive plays, and sales-facing content • Develop short demo videos, objection-handling materials, and competitive one-pagers for a sales cycle with a median under 30 days • Ensure sales representatives use the created materials in live deals • Listen to sales calls and gather feedback from sales representatives • Provide the messaging, value proposition, competitive angles, and proof points for SMB inbound marketing • Partner with the digital marketing team, which owns channels and campaigns • Build distinct competitive plays against established and emerging competitors • Prove the effectiveness of competitive plays by improving win rates • Develop deep knowledge of restaurant operators, their needs, and the product

🎯 Requirements

• 3 to 6 years in product marketing, ideally in SMB or high-velocity B2B SaaS • Genuine competitive marketing expertise; experience building plays that changed win rates • Strong ability to write well and quickly • Comfortable working closely with sales, including participating in calls and rep conversations • Restaurant, hospitality, or multi-location retail experience is a strong plus • Curiosity about how restaurants actually run is required • Ability to understand the buyer narrative and product in depth • Remote employment limited to: AZ, CA, CO, CT, DC, FL, GA, ID, IL, IN, LA, MA, MD, ME, MI, MN, MS, NC, NE, NJ, NM, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, and WA

🏖️ Benefits

• Unlimited PTO • Medical, Dental, Vision Insurance • 401k Match • Parental Leave • Laptop and equipment • Fully remote work arrangement

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