Product Marketing Manager

🔥 15 hours ago

🐎 Kentucky – Remote

🐎 Kentucky – Remote

💵 $106k - $144k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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ZipLiens

WebsiteLinkedInAll Job Openings

11 - 50 employees

💼 Consulting

🏥 Healthcare

🛡️ Insurance

Consulting • Healthcare • Insurance

ZipLiens is a company that specializes in personal injury lien resolution services. They offer technology solutions and expert negotiation services to help law firms save time and resources spent on resolving various types of liens, such as healthcare and insurance liens. ZipLiens integrates with personal injury firms to provide significant time and cost savings, improving productivity and profitability. Their services also include process transparency and responsive communications through a customer portal. ZipLiens aims to ensure quality and timely reductions in liens by handling cases related to Medicaid, Medicare, military liens, private health insurance, hospital liens, and more. They are trusted by top law firms across the US for their efficient and effective lien resolution skills.

📋 Description

• Lead ongoing internal and external research to validate and sharpen product-market fit across Zipliens' lien resolution service lines • Gather structured input from Sales, Customer Success, Lien Resolution Operations, and law firm stakeholders to identify unmet needs, friction points, and expansion opportunities • Monitor trends and regulations in personal injury law, lien resolution, and legal tech affecting product and go-to-market strategy • Build a repeatable voice-of-customer and voice-of-market research process • Design and run a formal win-loss program, including structured interviews with won and lost prospects • Synthesize findings into insights on positioning, pricing, competitive gaps, and objection handling • Turn win-loss findings into updated talk tracks, battlecards, and enablement materials • Report win-loss trends to Marketing, Sales, Product, and executive leadership • Own research and recommendations for pricing and packaging strategy • Partner with Finance leadership to build and stress-test pricing models using cost-to-serve, margin, and competitive benchmarks • Recommend packaging structures aligned to client segment and law firm size • Establish a cadence for refreshing pricing and packaging • Identify and evaluate strategic partners, including integrated technology vendors serving personal injury law firms • Build business cases and prioritization frameworks for partnership opportunities • Present partnership recommendations and support go-to-market planning • Support ongoing partner relationships and co-marketing efforts • Own go-to-market planning and execution for new products, features, and service releases • Build launch plans, messaging, positioning, and enablement materials for each P1 release • Coordinate with Product, Sales, Customer Success, and Lien Resolution Operations for internal readiness • Maintain a GTM release calendar and conduct post-launch retrospectives • Report directly to the Chief Customer Officer while the Marketing function is established • Collaborate with Marketing, Sales, Product, Customer Success, Lien Resolution Operations, and Finance leadership

🎯 Requirements

• Bachelor's degree in Marketing, Business, or related field (or equivalent practical experience) • 5+ years of experience in product marketing, ideally in B2B SaaS, tech-enabled services, or legal/legal services • Demonstrated experience owning a win-loss program and translating findings into action • Experience building or directly contributing to pricing and packaging strategy, ideally in partnership with Finance • Comfortable evaluating and structuring strategic or vendor partnerships • Proven track record managing go-to-market launches end-to-end, from planning through cross-functional execution • Strong quantitative and qualitative research skills; comfortable building and interpreting pricing models • Excellent written and verbal communication skills, able to translate research into clear recommendations for audiences ranging from operations teams to executive leadership • Ability to operate independently as the first dedicated PMM hire, building process and infrastructure with minimal existing structure, and fostering cross-functional relationships built on trust so you can effectively challenge the status quo and drive change • Experience in legal, legal services, insurance, or personal injury industries is a plus

🏖️ Benefits

• Comprehensive Health Benefits (Medical, Dental, and Vision), including HSA with employer contributions, FSA, and Dependent Care FSA • Company-Paid Life Insurance and Short-Term Disability • 401(k) Plan with Company Match • Paid Time Off (Vacation, Sick Leave, and Select Holidays) • Parental Leave • Discretionary bonus opportunity