Director, GTM Enablement

🕒 October 7

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

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Stord

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💼 Consulting

🍽️ Food & Beverage

🏥 Healthcare

Consulting • Food & Beverage • Healthcare

Stord is a company that provides cloud supply chain solutions for direct-to-consumer (DTC) and omnichannel brands, specializing in fulfillment, last-mile delivery, and inventory management. By integrating best-in-class software with physical logistics operations, Stord aims to enhance the consumer experience from pre-purchase to post-delivery. The company supports over $5 billion in commerce annually and offers services such as order management, shipment protection, and inventory planning to streamline supply chains and improve brand loyalty. Stord also serves a wide range of industries, including health & beauty, nutrition & supplements, and apparel & accessories.

📋 Description

• Design and run a GTM new-hire bootcamp for sales, Account Management, and Solutions Engineering teams • Own ramp-time benchmarks and improve new-hire productivity as the organization verticalizes • Build and maintain the ongoing training calendar for all GTM members • Deliver training on Commerce Product Suite releases, process changes, and vertical-specific selling skills • Design and administer a certification program tied to product knowledge, vertical positioning, and sales methodology • Build and maintain playbooks, battlecards, and a content library • Support the verticalized sales motion, Account Management renewal/expansion mandate, and Commerce Suite expansion play • Own message-market fit training, objection handling, and competitive positioning • Track ramp time, certification completion, and content adoption • Report enablement ROI based on seller performance outcomes • Partner with Sales, Account Management, Solutions Consulting/Sales Engineering, and Product Marketing leadership • Report to the VP of GTM Strategy & Operations

🎯 Requirements

• Bachelor's degree or equivalent experience in business, communications, or a related field • 5+ years in Sales Enablement, with direct experience building or scaling a program at a B2B company • Hands-on fluency with modern enablement platforms such as Highspot, Seismic, Gong, or equivalent • Comfortable using AI tools to build training content, personalize onboarding paths, and automate certification tracking • Ability to help sellers use AI in their own workflow • Experience with organizations with new business (hunter) and installed base (farmer) teams • Comfort working in fast paced environments • Familiarity with supply chain, logistics, or e-commerce verticals • Experience with vertical-organized teams

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