Product Marketing Manager – Enablement

🔥 1 minute ago

🇺🇸 United States – Remote

💵 $85k - $105k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

👻 Ghost score 0%

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TeachTown

WebsiteLinkedInAll Job Openings

51 - 200 employees

📚 Education

☁️ SaaS

🤝 B2B

💰 Private Equity Round - TeachTown on 2021-01

Education • SaaS • B2B

TeachTown is an education technology company that provides evidence-based, standards-aligned curricula and interventions for early childhood through transition-age learners, with a focus on students with developmental delays and moderate to severe disabilities. Their products include Launch for PreK (an inclusive early childhood curriculum for ages 3–5) and enCORE (a standards-first, adapted core curriculum for K-12+). TeachTown offers blended learning solutions combining technology-facilitated instruction and physical materials, automated data collection aligned to IEPs, training, and evidence-based teaching strategies to drive measurable student outcomes. The company emphasizes whole-child approaches, measurable student growth, and support for special educators; it is part of Everway.

📋 Description

• Support TeachTown's go-to-market strategy and accelerate value creation. • Create enablement tools and product insights that inform Everway’s product strategy. • Create tools, training, and experiences that help internal teams and customers understand and successfully engage with Everway solutions. • Equip customer-facing teams with product knowledge, training, tools, and resources to communicate product value, conduct discovery, and deliver product demonstrations. • Create engaging product content and resources that help customers understand solutions, get started successfully, and realize value. • Own the development of engaging product videos demonstrating product capabilities, workflows, and value; establish consistent style, format, and voice. • Develop short product training videos and learning experiences for sales teams. • Build and manage product demo certification programs. • Create and maintain product pitch slides with product owners. • Maintain the Sales Playbook with current, consistent solution guidance. • Partner with Product and Sales Leadership on onboarding and product training for new customer-facing team members. • Create getting-started guides for educators and administrators. • Develop and manage product pilot programs, including resources, expectations, enablement, feedback, and success measurement. • Govern enablement content for accuracy, discoverability, consistency, messaging, and brand standards. • Report to the Director of Product Marketing and partner with Product, Marketing, Sales, Customer Success, Professional Learning, and other go-to-market teams.

🎯 Requirements

• 5+ years of experience in EdTech, with a strong understanding of K–12 education, district environments, and the needs of educators and school leaders. • 3+ years of experience working with special education solutions, programs, or teams, with an understanding of the unique needs of special education educators, administrators, and students. • 4+ years of experience in sales enablement, product enablement, or a related function, developing training and resources that help customer facing teams build product knowledge and confidence. • 5+ years of experience creating product and training videos, including developing concepts, scripts, storyboards, screen recordings, voiceovers, and polished final content. • Demonstrated experience developing and delivering product training, demo talk tracks, discovery questions, and demo certification programs for sales and other customer facing teams. • Experience creating and maintaining sales playbooks, product pitch decks, getting started guides, onboarding materials, and other product enablement resources. • Strong ability to translate complex product capabilities into clear, concise, and engaging stories for both internal and external audiences. • Experience partnering cross functionally with Product, Product Marketing, Sales, Customer Success, Professional Learning, and other go to market teams. • Strong presentation and facilitation skills, with the ability to lead engaging live and recorded training experiences. • Excellent written and verbal communication skills, with exceptional attention to message consistency, quality, and brand voice across content and training. • Strong project management skills with the ability to manage multiple content, training, and enablement initiatives from concept through delivery. • Comfortable learning new products quickly and becoming a product expert who can teach others how to understand, position, and demonstrate them effectively. • Experience gathering feedback and using engagement, adoption, training, or pilot data to continuously improve enablement programs and resources. • Applicants must provide three public, PII-free video samples: a product overview video, a tutorial video, and a product promo video. • Must be authorized to work in the United States.