Head of Digital Growth, Demand Performance

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🔥 0 minutes ago

🍂 Massachusetts – Remote

🍂 Massachusetts – Remote

💵 $106.2k - $170k / year

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Teradyne

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 1960

🏭 Manufacturing

🔧 Hardware

🤝 B2B

Manufacturing • Hardware • B2B

Teradyne is a provider of test and manufacturing automation solutions. Its companies deliver manufacturing automation and automated test equipment across industries and applications, helping customers achieve higher production volumes, improved quality and greater ROI. Teradyne has expanded through acquisitions of specialists such as LitePoint (wireless test), Universal Robots (collaborative robots) and MiR (mobile robots), giving it a portfolio that spans semiconductor and electronics test, industrial robotics, and factory automation.

📋 Description

• Lead the global digital demand strategy across owned, earned, and paid channels • Develop and execute experimentation, optimization, and conversion strategies across the digital funnel • Collaborate with marketing, sales, analytics, legal, privacy, security, and IT teams on governance standards • Build reporting frameworks and performance narratives translating digital activity into commercial insights and leadership decisions • Use behavioral, competitive, and market analysis to identify optimization and expansion opportunities • Partner with external agencies and internal stakeholders to deliver digital demand programs and ensure accountability to business outcomes • Mentor and coach digital marketing professionals • Ensure digital growth initiatives are compliant, privacy-forward, scalable, and resilient • Own Teradyne’s global digital growth strategy and commercial performance of its digital ecosystem • Drive incremental leads, pipeline, and revenue while advancing digital maturity across the organization

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Analytics, or equivalent experience • 10+ years of experience in Digital Marketing, Growth Marketing, Demand Generation, or related disciplines • Progressive leadership responsibility • Proven track record of driving digitally sourced leads, pipeline, and revenue at global scale • Strong expertise in paid media, performance marketing, SEO, conversion optimization, experimentation, and analytics • Experience establishing measurement, attribution, and performance governance frameworks across digital channels • Demonstrated success leading agency relationships and influencing senior cross-functional stakeholders in global organizations • Working knowledge of privacy, consent, and data compliance requirements impacting digital marketing programs • Strong analytical and problem-solving skills • Ability to translate data into strategic business recommendations • Excellent communication and storytelling skills • Experience presenting performance insights and recommendations to senior leadership • Proven ability to coach, mentor, and develop high-performing teams • Experience within B2B, industrial, manufacturing, semiconductor, or technology environments preferred • Commercially minded, outcomes-focused, and committed to continuous improvement and evidence-based decision making • Must be local to Massachusetts • Position is not eligible for sponsorship

🏖️ Benefits

• Discretionary bonus(es) based on financial performance • Medical insurance • Dental insurance • Vision insurance • Flexible Spending Accounts • Retirement savings plans • Life insurance • Disability insurance • Paid vacation • Paid holidays • Tuition assistance programs • Dynamic environment fostering creativity, growth, and career advancement