Media Director

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Logo of The Marketing Practice

The Marketing Practice

501 - 1000 employees

🤝 B2B

📣 Marketing

B2B • Marketing

The Marketing Practice is a leading, global B2B marketing agency. Fueled by insights and inspired by creativity, the agency emphasizes the power of digital experiences in driving growth for B2B brands. By combining the best B2B specialists in integrated teams, they aim to transform demand generation and make marketing a robust engine for growth. Their services include brand demand generation, Account Based Marketing (ABM), media channel marketing, and leveraging data-driven insights through platforms like Argus. Their focus is on creating meaningful marketing strategies that lead to significant business results.

📋 Description

• Develop, present, and oversee integrated media strategies for complex global B2B organizations • Lead integrated cross-channel media strategy development for global B2B clients • Provide executive-level recommendations connecting media investment to business outcomes • Oversee media program optimization and implement performance-based strategic adjustments • Partner with Strategy, Creative, Analytics, and Client Services on integrated client solutions • Own media measurement frameworks linking channel performance to pipeline, revenue, and business impact • Serve as senior media lead and strategic advisor for assigned clients • Build relationships with senior marketing, revenue, and business stakeholders • Lead executive presentations, performance reviews, and strategic planning discussions • Guide clients through investment decisions, trade-offs, and performance challenges • Identify account growth opportunities through expanded media solutions and integrated programs • Support new business opportunities, pitches, and strategic media recommendations • Partner on account planning and revenue forecasting • Mentor and coach Media Supervisors, Planners, and Specialists • Develop agency planning frameworks, POVs, and best practices • Shape the future direction of media capabilities, partnerships, and service offerings • Foster collaboration across media, creative, analytics, and strategy teams

🎯 Requirements

• At least 8 years of experience in media; agency experience preferred • Demonstrated skills in client interaction and communication • Ability to manage client requests with sound rationale • Ability to synthesize data and results, identify trends and key findings, and fuel content strategies • Previous managerial experience with ability to lead, inspire, and rally a team • Experience collaborating with internal and external agency partners to set a clear vision and foster partnership • Ability to quickly identify and resolve challenges in a client-centric environment • B2B marketing experience, preferably within an agency setting • Strong track record developing and overseeing cross-channel media strategies • Strong commercial understanding, including managing media budgets and making strategic investment and optimization decisions • Ability to use data, measurement, and insights to demonstrate media performance and business impact • Confidence presenting media strategies, recommendations, and performance to senior client stakeholders • Experience working with cross-discipline teams including strategy, creative, technology, media, and project management • Must be located in one of the eligible US states: California, Colorado, Illinois, Washington, or Texas

🏖️ Benefits

• Medical, dental, and vision insurance • Pre-tax flexible spending account (FSA) for healthcare, dependent care, and transit • 4% 401(k) contribution with no vesting period • Plentiful paid time off; at least 20 days of PTO recommended • 15 days of sick leave annually • Holiday shutdown from December 26th–29th • Parental leave: primary caregiver receives 12 weeks full pay and then 12 weeks 50% pay; secondary caregiver receives 12 weeks full pay • Access to Unmind well-being platform, including therapists and coaches • Employer-funded life, AD&D, and disability insurance • Company getaways, including local office holiday parties and international trips

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