Product Marketing Manager, Audience & Messaging

🔥 0 minutes ago

🏄 California – Remote

🏄 California – Remote

💵 $130k - $150k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Therabody

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2016

🏥 Healthcare

🏭 Manufacturing

🍽️ Food & Beverage

💰 $165M Private equity on 2022-10

Healthcare • Manufacturing • Food & Beverage

Therabody is a consumer wellness company that designs, manufactures and sells handheld percussive massage devices, wearable therapy products (heat, cold, LED), compression boots and clinically-focused skincare devices. It operates primarily as a direct-to-consumer e-commerce retailer with a companion mobile app offering guided routines and integrates scientific research and clinical studies into product development and marketing.

📋 Description

• Build and maintain a centralized messaging system serving as the source of truth for launch messaging, campaign language, packaging copy, and sales enablement materials across the product portfolio • Develop actionable buyer and user personas across DTC and retail, incorporating need state, wellness goals, category fluency, lifestyle context, and purchase journey • Integrate competitive, category, and consumer intelligence into marketing outputs • Partner with product and brand marketing to maintain narrative coherence across wellness, performance, and beauty product pillars • Translate audience and messaging strategy into language usable by brand, digital, media, retail, and sales teams • Establish and run cross-functional rhythms with Marketing, Digital, and Media teams • Leverage AI tools to accelerate research, build scalable workflows, and prototype frameworks

🎯 Requirements

• 5+ years in product marketing • Significant experience in multi-product or multi-segment consumer brands; wellness, beauty, health tech, or consumer electronics experience is a plus • Deep experience with persona development rooted in qualitative research and behavioral insight • Strong cross-functional skills, including stakeholder alignment and influencing without authority • Experience messaging products defining or redefining their category • Genuine empathy for cross-functional workflows and ability to translate across teams • Comfort leveraging AI as a core part of the workflow • Experience marketing across both DTC and retail/wholesale environments is a plus • Experience marketing both physical and digital products is a plus • Track record of scaling an emerging product line or segment program from 0 to 1 is a plus • Background in building or contributing to a company’s brand narrative and category positioning is a plus • Comfort working with consumer usage data, sales, or pipeline analytics to validate messaging effectiveness is a plus