Healthcare Demand Generation Manager

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🔥 0 minutes ago

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Logo of The Staff Pad

The Staff Pad

11 - 50 employees

Founded 2020

💼 Consulting

📦 Logistics

🏗️ Construction

Consulting • Logistics • Construction

The Staff Pad is a subscription-based staffing agency that specializes in recruiting talent across a variety of industries, including healthcare, information technology, consulting, and more. They aim to help organizations grow by providing skilled professionals ranging from nurses and IT experts to executive leaders and construction managers, ensuring clients find the right talent to drive success. The company is dedicated to streamlining the recruitment process for businesses while also supporting candidates in finding new job opportunities in their respective fields.

📋 Description

• Develop and execute multi-channel demand generation campaigns across LinkedIn, Google Ads, email, SEO, and webinars • Build landing pages and conversion funnels that generate qualified leads • Create executive-focused content including guides, case studies, webinars, and email campaigns • Use AI and automation tools to improve campaign performance and personalization • Test and optimize campaigns, messaging, and conversion rates • Create presentations, one-pagers, ROI calculators, proposals, and sales collateral • Produce promotional and customer testimonial videos • Partner with sales to improve messaging, lead quality, and campaign effectiveness • Drive qualified executive meetings, MQLs, marketing-generated pipeline, cost per qualified lead, and marketing contribution to subscription revenue

🎯 Requirements

• 2–5 years of B2B demand generation or growth marketing experience • Experience with LinkedIn Ads, Google Ads, email marketing, SEO, and landing page optimization • Proficiency with CRM and marketing automation platforms, such as Zoho or HubSpot • Strong copywriting, analytical, and project management skills • Experience using AI tools and marketing automation platforms highly preferred • Healthcare, healthcare staffing, SaaS, workforce solutions, or consulting experience preferred

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