Senior Brand Manager

🕒 August 28

🌐 United States, Canada, +1 more countries – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote 🇵🇭 Philippines – Remote

💵 $125k - $161.7k / year

⏰ Full Time

🟠 Senior

💃 Brand Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 13%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Thumbtack

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

👥 B2C

🏪 Marketplace

B2C • Marketplace • Home Services

Thumbtack is a platform that connects people with local professionals offering various services such as home improvement, repair, and cleaning. Users can search for specific services like house cleaning, handyman work, electrical and wiring repair, and more, getting access to trusted professionals with reviews and cost estimates. The platform is designed to make finding, hiring, and working with professionals simple and efficient, with the convenience of managing everything from one app. It serves millions of people across the U. S. , providing a wide range of services including landscaping, event planning, and more.

📋 Description

• Lead foundational workstreams to roll out the new brand playbook, including pro positioning and content strategy • Educate and train partner teams and refresh brand artifacts as the market and learnings evolve • Identify high-leverage brand growth opportunities on the pro side and translate them into creative briefs and strategic direction • Own pro brand insights work, including audience deep dives, creative experimentation, competitive analysis, and brand health tracking • Partner with Marketing and Communications channel owners on integrated content strategy and creative calendars • Build cross-functional relationships across product, service, and sales organizations to communicate brand vision and align priorities • Lead brand support for AI-driven content, including prompts, skills, brand review systems, and scaling infrastructure • Orchestrate brand strategy and creative work for campaign launches, product launches, and major events such as the annual Pro Summit • Serve as a senior voice on the Brand Strategy team, setting standards and driving alignment with leadership and stakeholders

🎯 Requirements

• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus • Experience defining and implementing brand strategy, including brand promises, positioning frameworks, playbooks, and messaging architecture • Experience setting brand vision and roadmap, operating upstream of campaigns and influencing broader organizational brand thinking • Experience designing and managing brand health measurement programs, including brand tracking, awareness, perception, and brand lift • Strong creative judgment and experience writing creative briefs, guiding creative agencies and in-house studios, and partnering with creative teams • Experience designing and running creative experimentation programs • Analytical rigor; ability to plan and execute research with internal or external research partners and synthesize quantitative and qualitative data into insights, recommendations, and business cases

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