Events Marketing Lead

Job not on LinkedIn

🔥 0 minutes ago

🌐 United States, Canada – Remote

🇺🇸 United States – Remote 🇨🇦 Canada – Remote

⏰ Full Time

🟠 Senior

🎪 Events

👻 Ghost score 17%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Tiny Health

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2020

🏥 Healthcare

🛍️ eCommerce

👥 B2C

💰 $8.5M Series A - Tiny Health on 2024-03

Healthcare • eCommerce • B2C

Tiny Health is a consumer health brand that appears to offer at-home microbiome testing and related health products through an online shop. The provided website CSS references “microbiome,” “home_testing_step_image,” shop item pricing, and home/shop sections, indicating Tiny Health provides home testing services and sells consumer health products via its website. The site styling also shows customer testimonials and founder sections, consistent with a direct-to-consumer wellness company.

📋 Description

• Own event marketing across HCP and B2B partnerships as a demand-generation channel • Be accountable for qualified pipeline and revenue generated for HCP sales and enterprise • Allocate event-marketing budget across shows, sponsorships, in-house events, and partner events • Evaluate sponsorship opportunities and investment decisions • Design tradeshows, dinners, exclusive events, and webinar programs for pipeline conversion • Manage the annual event calendar with revenue-focused goals and outcomes • Set and defend KPIs and quarterly event calendars tied to activation and pipeline goals • Host strategic internal road shows and establish potential flagship events • Identify conferences and submit abstracts to secure speaking engagements • Coordinate company speaking engagements and match internal speakers to stages • Represent Tiny Health as a spokesperson at in-person and virtual events • Build scalable event-ROI dashboards and attribution systems • Establish monthly reporting on return from event spending • Own booth design, setup, and on-site show logistics • Manage event vendors and contractors from selection through execution • Assign and coordinate staff attendees across shows and booths • Arrange and manage team travel and event logistics • Collaborate with Leadership, HCP Sales, B2B Partnerships, and D2C Marketing • Develop and lead an Events Manager • Oversee contractors and part-time event-execution hires • Establish standards for Tiny Health’s event presence and grow the function

🎯 Requirements

• 7+ years in B2B, demand-generation, or event marketing, including direct ownership of a pipeline and revenue number • Track record designing tradeshow and webinar event programs that produced qualified pipeline and ROI • Deep understanding of demand generation and conversion funnels • Proven experience demonstrating revenue impact from events • Knowledge of the health and wellness industry and sound engagement-strategy judgment • Experience coordinating live and online event logistics • Experience driving virtual partner events, including lead capture and conversion strategy • Experience in a fast-paced venture-funded startup environment • Proficiency in CRM systems such as HubSpot or Zoho • Experience managing registrations, scoring leads, tracking pipeline influence, and calculating ROI and CAC through campaign data analysis and A/B testing • Exceptional project management and communication skills • Experience coordinating vendors, agencies, and internal stakeholders • Strategic campaign orchestration across events, content, paid and organic social, and email nurturing • Buyer persona definition, full-funnel management, ABM, and clean lead handoff to sales with defined SLAs • Highly analytical, with ability to structure ambiguous data and establish defensible attribution and ROI reporting • Strategic thinking and ability to evaluate long-term tradeoffs • Self-directed, proactive, and comfortable with ambiguity • Preferred: work experience in health/wellness companies • Preferred: experience working remotely and proficiency in Slack • Preferred: previous people-management experience, including developing and growing direct reports

🏖️ Benefits

• Remote-first company • Working hours follow a 2-hour window from 9 am–6 pm CST • Ambitious mission focused on wellness and microbiome science • Ownership, experimentation, and fast-moving work environment • Full transparency and no hidden agendas • High standards and human culture • Opportunities to shape what the company builds • Opportunity to grow the events function as the company scales