Senior Manager, Institutional Markets

🕒 June 30

🇺🇸 United States – Remote

💵 $82k - $100k / year

⏰ Full Time

🟠 Senior

👔 Manager

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 65%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Open for 138 days.
• Jobs at this company usually fill in 22 days.
• Reposted once.
• 8 open roles for a team of 10.

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TPR EDUCATION LLC

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2012

📚 Education

☁️ SaaS

👥 B2C

Education • SaaS • B2C

TPR EDUCATION LLC is a provider of test preparation, tutoring, and college admissions services operating under The Princeton Review brand. It delivers live-online and self-paced courses, private tutoring, practice tests, and AI-powered tools (e. g. , instant essay feedback and AI admissions counseling) for K–12, pre-college, and graduate/professional exams (SAT, ACT, MCAT, LSAT, GRE, GMAT, etc. ). The company also offers college search/rankings, free resources, school partnerships, and student support services.

📋 Description

• Develop and lead the HED/TEST PREP/GOV/LIB marketing strategy • Partner with Sales, Customer Success, Product Development, and Marketing to set priorities and drive measurable growth • Own planning, execution, and reporting for marketing initiatives generating leads, accelerating pipeline opportunities, and supporting customer retention • Design integrated, data-driven campaigns with the Marketing team • Research institutional market trends, buyer needs, customer behavior, and competitive dynamics • Use marketing intelligence to shape messaging, refine targeting, and develop campaigns and assets • Track and analyze data to evaluate campaign effectiveness and optimize strategies for ROI • Develop targeted email, print, and digital outreach strategies • Collaborate with Creative Services to create assets, messaging, and positioning for institutional audiences • Direct webinars, virtual events, case studies, articles, and thought leadership content • Lead strategy for Higher Ed, Government, Library, and Adult Learning conferences and trade shows • Analyze event performance and support budget recommendations • Collaborate across the Marketing team and with the Senior Manager of K–12 Marketing • Develop stakeholder engagement initiatives through content, events, and coordinated marketing • Manage complex marketing projects and ensure timely, high-quality execution • Perform other duties assigned by the VP of Institutional Marketing

🎯 Requirements

• 5+ years of relevant professional experience in higher education or ed tech marketing • Experience developing and executing high-impact campaigns • Ability to build efficient marketing processes and improve campaign performance • Knowledge of higher education, test prep, government, and library landscapes, including institutional priorities, procurement cycles, funding considerations, and market trends • Cross-functional collaboration with Sales, Customer Success, Product Development, Creative Services, Marketing, and K–12 Marketing • Skills in market research and marketing intelligence • Bachelor’s degree • Data-driven marketing skills using analytics and ROI metrics • Ability to craft compelling content for varied institutional audiences • Ability to manage multiple complex projects simultaneously

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