ECommerce Marketing Manager, CRO

Job not on LinkedIn

🔥 7 minutes ago

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

🛍️ E-commerce

👻 Ghost score 11%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Trulieve

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

📋 Description

• Lead eCommerce merchandising across the Trulieve website and mobile app • Use category, assortment, inventory, promotional, and customer shopping data to organize, prioritize, promote, and surface products • Use GA4 and digital analytics to optimize landing and entry pages • Identify and prioritize opportunities across product discovery, browse, search, cart, and checkout • Translate customer and business performance insights into merchandising actions across promotions, content, product placement, and customer experience • Partner with Web Content, Merchandising, CDP, Creative, and Retail Marketing • Direct product ranking, categories and collections, promotional placement, onsite search, and navigation • Establish and monitor digital store KPIs across traffic, conversion, revenue, basket, product, search, and customer engagement • Lead and develop the eCommerce Merchandising team • Set priorities, operating standards, and quality controls for accurate, timely, and compliant digital merchandising

🎯 Requirements

• East Coast location required • Bachelor's degree in Marketing, eCommerce, Business, Analytics, or a related field preferred, or equivalent experience • Minimum 5 years of experience in eCommerce, digital marketing, merchandising, CRO, or analytics • 2+ years leading people or leading work through others • Hands-on experience with web analytics (GA4 or similar), A/B testing frameworks, and customer journey analysis across web and mobile app • Familiarity with eCommerce and content platforms such as Adobe Commerce (Magento) and Adobe Experience Manager (AEM) • Familiarity with product information management • Experience in retail, CPG, healthcare, or other highly regulated industries preferred • Experience with Power BI, Snowflake, customer data platforms, onsite search optimization, and personalization preferred • Strong analytical and storytelling skills • Detail-oriented with excellent problem-solving skills • Effective communication, collaboration, and organizational skills • Ability to work in a fast-paced and dynamic work environment • Flexibility of hours; some nights and weekends required

🏖️ Benefits

• A comprehensive benefits package including paid time off