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Senior Regional Engagement Manager

🔥 2 minutes ago

🌵 Arizona – Remote

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⏰ Full Time

đźź  Senior

đź‘” Manager

đź‘» Ghost score 11%

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Logo of Trulieve

Trulieve

5001 - 10000 employees

Founded 2016

🏥 Healthcare

🍽️ Food & Beverage

⚕️ Healthcare Insurance

Healthcare • Food & Beverage • Healthcare Insurance

Trulieve is a fast expanding cannabis organization dedicated to helping patients regain their quality of life through medicinal and recreational marijuana. The company prides itself on diversity, social responsibility, and innovation within the cannabis industry, and offers various career opportunities across corporate, production, and retail sectors.

đź“‹ Description

• Lead and develop engagement teams across assigned markets • Execute regional engagement strategies aligned with business objectives • Drive customer acquisition, retention, and community engagement initiatives • Develop community partnerships, sponsorships, and outreach programs • Manage regional events, activations, educational programs, and partnerships • Oversee regional performance metrics, reporting, and KPI tracking • Analyze results and provide recommendations to senior leadership • Manage budgets and optimize resource allocation • Ensure regulatory compliance across all activities • Lead cross-functional collaboration with Marketing, Operations, Compliance, PR, and Retail • Build and maintain relationships with local stakeholders and community organizations • Travel throughout assigned territory to support teams and initiatives • Drive consumer acquisition and brand awareness through community engagement, grassroots marketing, and strategic partnerships • Build relationships with local businesses, advocacy groups, tourism organizations, event organizers, and community stakeholders • Lead market expansion initiatives focused on customer acquisition and brand loyalty • Identify opportunities to increase community visibility and market share through partnerships and experiential activations

🎯 Requirements

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or related field; Master's preferred • 10+ years of experience in community engagement, field marketing, physician relations, business development, or related leadership roles • 5+ years leading regional or multi-market teams • 3+ years managing managers or team leads • Proven experience developing and leading high-performing teams • Experience managing budgets, forecasting, and resource allocation • Strong analytical, reporting, and presentation skills • Proven ability to build strategic partnerships and influence stakeholders • Ability to travel extensively throughout assigned territory

🏖️ Benefits

• Comprehensive benefits package • Paid time off

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