Go-To-Market Manager

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USAble Life

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2005

🏥 Healthcare

💼 Consulting

📣 Marketing

Healthcare • Consulting • Marketing

USAble Life is a U. S. -based insurance company that provides group and supplemental life and disability insurance products for employers, brokers, individuals, and families. The company offers group term life, accidental death and dismemberment (AD&D), long- and short-term disability, paid family and medical leave, and supplemental accident, critical illness, and hospital indemnity plans, and it provides online enrollment and claims tools (AccessAble) to support benefits administrators and members.

📋 Description

• Design and execute comprehensive, end-to-end go-to-market processes for new product launches and strategic initiatives • Develop GTM plans covering positioning, pricing, channel strategy, enablement, launch, and measurement • Define success metrics and ensure post-launch feedback loops • Convene and lead stakeholders across product, sales, marketing, service, compliance, and partner management • Drive alignment on launch objectives, deliverables, and timelines • Manage interdependencies and remove barriers to execution • Define compelling value propositions and tailor positioning for competitive differentiation • Coordinate sales training, broker tools, Blue Plan partner education, and FAQs • Ensure supporting materials, campaigns, and digital assets are ready at launch • Maintain launch roadmaps and run regular GTM checkpoints • Track launch readiness and proactively escalate risks • Monitor adoption and refine the approach post-launch • Perform other related duties and responsibilities as assigned

🎯 Requirements

• Bachelor’s degree in related field or equivalent military experience • 7+ years of experience in product marketing, commercialization, or GTM execution in health or ancillary insurance • Proven track record of orchestrating cross-functional product launches or commercialization initiatives • Strong program management skills for complex, multi-threaded initiatives • Strong understanding of ancillary insurance, broker/partner dynamics, and competitive landscape • Ability to strategically orchestrate and align teams toward a common launch goal • Compelling communication skills to translate strategy into clear action internally and externally • Ability to use data-informed insights to refine strategy, measure impact, and drive continuous improvement • Excellent collaboration skills and ability to influence and lead without direct authority • Experience with broker distribution and health plan partnerships is a plus

🏖️ Benefits

• Outstanding and affordable benefits package • 3.5 weeks of PTO and 11 paid holidays • 401(k) with up to 6% match; fully vested from day 1 • Remote opportunities with company-provided equipment • Team-oriented, collaborative group of peers • Career advancement opportunities • Tuition Reimbursement • Employee Assistance Program • Inclusion Council and Employee Resource Groups • Recharge Days and Volunteer Time Off • Annual incentive plan based on company performance and individual performance