Collegiate Select Director

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🔥 0 minutes ago

🚗 Michigan – Remote

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⏰ Full Time

🔴 Lead

👔 Director

👻 Ghost score 10%

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Logo of Varsity Brands

Varsity Brands

5001 - 10000 employees

⚽ Sports

🏭 Manufacturing

📚 Education

💰 Private equity on 2025-04

Sports • Manufacturing • Education

Varsity Brands is a company that builds school pride, student engagement and community spirit through two interrelated businesses: BSN SPORTS and Varsity Spirit. BSN SPORTS is described as a leading marketer, manufacturer and distributor of sporting goods, apparel, and equipment. Varsity Spirit is the leading global source for cheer, dance, performing arts and yearbook products, programs and experiences. Varsity Brands partners with elementary, middle and high schools, colleges and other organizations across North America to provide customizable products and programs that support sport and spirit activities.

📋 Description

• Develop a deep understanding of each partner’s goals, needs, and operating rhythms within a defined territory. • Create and manage a robust growth and renewal pipeline. • Leverage industry relationships and create new connections to accelerate customer acquisition and expand BSN’s reach. • Deliver sales presentations, guide commercial discussions, negotiate effectively, and execute new and renewal agreements. • Expand existing partnerships by connecting athletics with other campus departments to increase adoption, grow volume, and maximize customer value. • Support onboarding, activation, and early success through contract activation, local sales alignment, systems setup, branding workflows, product education, and service introduction. • Establish a disciplined business review approach to identify service risks, adoption gaps, and growth opportunities and coordinate proactive solutions. • Execute collegiate RFPs and bids, collaborating with go-to-market operations and cross-functional teammates. • Serve as the Collegiate Select expert, aligning Field Sales, territory teams, support teams, and campus stakeholders around plans, products, solutions, and service. • Advise and coach Field Sales on strategy, tools, change leadership, effectiveness, close rates, CRM discipline, order processes, and collegiate licensing compliance. • Collaborate with Marketing on market-specific campaigns, presentations, communication frameworks, engagement programs, and resources tailored to Varsity Athletics. • Maintain CRM documentation and use company platforms to track pipeline activity, customer visits, quarterly business reviews, and follow-ups. • Use data, customer feedback, and performance trends to improve activation speed, satisfaction, adoption, retention, expansion, and operational efficiency. • Report to the Senior Vice President of Collegiate Select. • Travel approximately 20% to 25%, including some out-of-area and overnight travel.

🎯 Requirements

• Strategic leadership: ability to translate long-term opportunity into practical plans and strong day-to-day execution. • Exceptional business acumen in selling, negotiation, contract management, strategic planning, executive account management, and problem solving. • Proven customer focus and ability to build durable internal and external relationships that create long-term value. • Executive communication skills with the confidence and clarity to influence senior executives, institutional partners, and internal teams. • Ability to collaborate across functions, align teams, and influence outcomes without direct authority. • Strong organization and accountability while managing competing priorities and tight deadlines with attention to detail, urgency, clarity, and ownership. • Sound and timely decision-making that balances customer outcomes, organizational goals, risk, and opportunity. • Action-oriented approach demonstrating initiative, resilience, energy, opportunity recognition, and follow-through. • Strong proficiency in Microsoft Office and CRM platforms, with the ability to use business intelligence and AI tools to manage activity, reporting, and execution. • Bachelor’s degree preferred. • Residence in a Midwest Territory state preferred but not required. • Minimum of ten (10) years of progressively responsible experience in collegiate sales, business development, strategic partnerships, account management, customer success, onboarding, or related roles. • Minimum of five (5) years of experience in customer-facing, strategic, or operational roles. • Collegiate sales experience required. • Experience working in or with collegiate athletics or university environments is strongly preferred. • Demonstrated success presenting to, influencing, and building relationships with executive-level customers and complex organizations. • Proven ability to manage multiple strategic initiatives simultaneously while maintaining exceptional attention to detail.

🏖️ Benefits

• Comprehensive Health Care Benefits • HSA Employer Contribution/ FSA Opportunities • Wellbeing Program • 401(k) plan with company matching • Company paid Life, AD&D, and Short-Term Disability • Generous My Time Off & Paid Holidays • Varsity Brands Ownership Program • Employee Resource Groups • Access to Financial Coaching and member-owned Credit Union • St. Jude Partnership & Volunteer Opportunities • Employee Perks including discounts on personal apparel and equipment!

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