B2B Marketing Content and Sales Enablement Manager

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $80k - $100k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

📊 Sales Operations

🦅 H1B Visa Sponsor

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Logo of Whisker

Whisker

501 - 1000 employees

🏭 Manufacturing

🛍️ eCommerce

🧘 Wellness

💰 $31M Private Equity Round on 2019-12

Manufacturing • eCommerce • Wellness

Whisker is a company that revolutionizes pet care with its innovative products, primarily focused on making life easier for cat parents. Founded by Brad Baxter, Whisker offers products like the Litter-Robot, a self-cleaning litter box, and the Feeder-Robot, all aimed at reducing daily pet care chores. With over 20 years of experience and a team of over 500 employees, Whisker continues to lead in the realm of connected pet care, bringing advanced pet care solutions to over a million customers worldwide. The company leverages technology to create products that enhance the well-being of both pets and their owners, supported by a mobile app providing helpful insights. Whisker's dedication to innovation is evidenced by their 65+ global patents, all while maintaining American design, assembly, and service for quality assurance.

📋 Description

• Own the development and execution of B2B content supporting awareness, partner engagement, and sales opportunities • Create and maintain case studies, white papers, one-pagers, pitch decks, partner collateral, website content, executive presentations, and thought leadership articles • Collaborate with the social media team to drive Ting Labs’ LinkedIn strategy • Partner with subject matter experts and business leaders to turn technical concepts and customer success stories into audience-focused content • Develop content and tools that help sales teams communicate value, address customer needs, and advance opportunities • Maintain and organize the sales enablement library • Build scalable enablement programs across the buyer journey • Support sales initiatives through presentations, proposals, customer-facing materials, and executive communications • Manage content planning, prioritization, production, reviews, approvals, and timelines • Develop repeatable content creation, organization, and maintenance processes • Maintain editorial calendars and content roadmaps • Support conferences, partner meetings, customer events, strategic partner initiatives, and executive engagements • Monitor content performance and sales enablement effectiveness using engagement metrics, content utilization, and stakeholder feedback • Track content production, library health, and enablement adoption • Report recommendations to marketing leadership

🎯 Requirements

• 5+ years of experience in B2B content marketing, sales enablement, or content strategy • Exceptional writing, editing, and storytelling skills across multiple content formats • Experience developing sales enablement materials supporting complex B2B sales cycles • Strong proficiency in Microsoft Word, PowerPoint, and Excel • Experience managing multiple projects with competing priorities and deadlines • Ability to translate technical or complex concepts into clear, compelling messaging for business audiences • Experience working cross-functionally with sales, marketing, creative, and executive stakeholders • Strong organizational skills with experience managing content libraries and documentation • Excellent project management and communication skills • Experience supporting insurance, utilities, SaaS, IoT, or technology organizations • Experience with content management systems (CMS) • Familiarity with CRM and sales enablement platforms • Experience coordinating webinars, trade shows, or industry events • Understanding of SEO, AEO, and GEO best practices for B2B content • Experience measuring content effectiveness and sales enablement performance

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities • Equal Opportunity Employer

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