Director, Growth and Marketing Operations

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $165k - $185k / year

⏰ Full Time

🔴 Lead

⚙️ Marketing Operations

🦅 H1B Visa Sponsor

This company has sponsored H1B visas in the past.

👻 Ghost score 2%

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Whisker

WebsiteLinkedInAll Job Openings

501 - 1000 employees

🏭 Manufacturing

🛍️ eCommerce

🧘 Wellness

💰 $31M Private Equity Round on 2019-12

Manufacturing • eCommerce • Wellness

Whisker is a company that revolutionizes pet care with its innovative products, primarily focused on making life easier for cat parents. Founded by Brad Baxter, Whisker offers products like the Litter-Robot, a self-cleaning litter box, and the Feeder-Robot, all aimed at reducing daily pet care chores. With over 20 years of experience and a team of over 500 employees, Whisker continues to lead in the realm of connected pet care, bringing advanced pet care solutions to over a million customers worldwide. The company leverages technology to create products that enhance the well-being of both pets and their owners, supported by a mobile app providing helpful insights. Whisker's dedication to innovation is evidenced by their 65+ global patents, all while maintaining American design, assembly, and service for quality assurance.

📋 Description

• Own D2C growth strategy and results, including customer acquisition, revenue, CAC, ROAS, and other key growth targets • Lead brand and performance marketing investment across TV/CTV, paid search, paid social, digital video, Amazon, and emerging channels • Own media strategy, budget, and allocation, optimizing investment based on performance and incrementality • Build an experimentation engine across channels, audiences, creative, offers, landing pages, and conversion experiences • Partner with Creative to develop work that builds the Ting brand and drives action • Identify and scale new growth opportunities across the D2C funnel • Own agency and media partner relationships and hold partners accountable for results • Own the marketing data and technology ecosystem, including systems, integrations, and processes • Lead marketing measurement and attribution, including CAC, LTV, ROAS, incrementality, funnel performance, and channel effectiveness • Ensure marketing data is accurate, connected, and actionable across platforms and customer touchpoints • Own marketing reporting and dashboards • Partner with Product and Engineering on tracking, data integrations, conversion signals, and marketing technology needs • Own marketing processes and operations across planning, execution, measurement, and optimization • Manage marketing technology and measurement partners and evaluate improvements to the marketing stack • Report to the Head of Marketing and partner with Creative, Product, Engineering, Finance, and external partners

🎯 Requirements

• 10+ years of experience across growth marketing, D2C, performance marketing, and/or marketing operations • Proven experience owning and scaling significant consumer marketing investments across brand and performance marketing • Strong command of customer acquisition economics and marketing analytics, including CAC, LTV, ROAS, attribution, incrementality, and forecasting • Deep understanding of marketing data, measurement infrastructure, tracking, attribution, and MarTech systems • Experience connecting data across advertising platforms, websites, ecommerce, CRM/lifecycle systems, and BI environments • Experience building measurement and experimentation frameworks that identify what is truly driving growth • Strong analytical skills with the ability to translate complex data into clear insights, decisions, and investment recommendations • Strong creative judgment and an understanding of how brand and performance work together to drive growth • Experience managing agencies, vendors, and technology partners • Strong cross-functional leadership skills and the ability to work effectively across Marketing, Creative, Product, Engineering, and Finance • A bias toward action and the ability to move comfortably between strategy and execution

🏖️ Benefits

• Competitive compensation • Comprehensive benefits • Professional development opportunities