Senior Media Planner – Integrated

Job not on LinkedIn

🔥 0 minutes ago

🇺🇸 United States – Remote

💵 $70k - $80k / year

⏰ Full Time

🟠 Senior

👻 Ghost score 0%

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Wpromote

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2001

📣 Marketing

Marketing

Wpromote is a digital marketing agency that focuses on transforming businesses through innovative marketing strategies. They provide a wide range of services including paid media, SEO, content marketing, social media, and influencer marketing. Wpromote leverages proprietary technology and data-driven insights to optimize business growth and marketing performance. Their approach is agile and outcome-focused, emphasizing strategic planning, conversion rate optimization, and business intelligence. Wpromote aims to help businesses unlock their data and predict future opportunities, working with category leaders and startups to outsmart the competition through creative solutions. The agency is recognized for its innovative approach and impact on client profitability, stressing the importance of data usage and strategic marketing planning.

📋 Description

• Analyze performance data to guide cross-channel budget allocation and optimize media investment across the funnel • Support development and execution of integrated full-funnel media strategies aligned to client goals and customer journey stages • Drive strategic planning across Paid Search, Paid Social, and Programmatic channels including Display, Video, CTV, OTT, Audio, and DOOH • Partner with activation, creative, and analytics teams for aligned strategy and campaign execution • Develop recommendations across media mix, audience targeting, creative strategy, KPIs, and measurement frameworks • Identify growth opportunities, emerging trends, competitive shifts, and whitespace • Steward paid media budgets through planning, reallocations, optimization, incremental investment scenarios, and monthly reconciliation • Conduct audience research, competitive analysis, and market intelligence using Pathmatics, GWI, Resonate, and platform insights • Monitor pacing, performance trends, and optimization opportunities • Review channel recommendations against holistic media strategy and client objectives • Lead testing and learning initiatives across channels • Develop and contribute to RFPs with channel teams • Deliver strategic insights, performance updates, and recommendations through client presentations, reports, planning documents, and business reviews • Partner with Director- and VP-level client stakeholders alongside Client Strategy leadership • Build expertise in client industries, omni-channel retail dynamics, seasonal trends, and consumer behavior • Stay current on emerging media platforms, industry trends, and best practices • Develop cross-channel performance forecasts to inform investment decisions, business planning, and growth opportunities

🎯 Requirements

• 3–5 years of experience in paid media advertising, media planning, or digital strategy within an agency or marketing environment • Multi-channel expertise across Paid Search, Paid Social, and/or Programmatic platforms including Google Ads, YouTube, Meta, TikTok, Snapchat, DV360, or similar platforms • Demonstrated experience developing, optimizing, analyzing, and reporting on paid campaigns across both brand and performance objectives • Strong understanding of full-funnel digital media strategy, including media planning methodologies, audience strategy, and performance measurement across the customer journey • Expertise managing multiple workstreams and planning deliverables across complex client accounts • Expertise with media spend management, pacing, reconciliation, and forecasting • Experience supporting cross-channel media strategies across brand and performance campaigns • Experience partnering with analytics teams on tracking implementation, reporting frameworks, and dashboard development • Familiarity with attribution methodologies and measurement frameworks • Strong analytical and problem-solving skills with exceptional attention to detail • Proficiency in Google Workspace tools including Google Sheets, Google Docs, Google Slides, and media reporting platforms • Experience presenting recommendations and insights directly to clients • Strong organizational, time management, and project management capabilities • Ability to manage multiple projects and priorities in a fast-paced environment • Experience mentoring junior team members, reviewing work, and/or providing guidance across planning deliverables • Bachelor’s degree in Marketing, Communications, Business, or related field • Ideally with annual client budgets above $10M • Experience supporting cross-channel media strategies ideally within omni-channel retail, ecommerce, and/or ISP/telco environments

🏖️ Benefits

• Remote-first culture • Unlimited PTO • Extended Holiday break (Winter) • Flexible schedules • 100% paid parental leave • 401(k) matching • Medical, Dental, Vision, Life, Pet Insurance • Sponsored life insurance • Short Term Disability insurance and additional voluntary insurance • Annual Class Pass credits