Director of Digital Marketing

Job not on LinkedIn

🔥 7 minutes ago

🇺🇸 United States – Remote

⏰ Full Time

🔴 Lead

🌐 Digital Marketing

👻 Ghost score 11%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 32 days.
• No salary listed.

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Zafran Security

WebsiteLinkedInAll Job Openings

51 - 200 employees

🔐 Security

Security

Zafran Security is a company focused on security. The only information provided is website stylesheet/CSS content and no explicit product, service, or sector details. Based on the company name, it likely operates in the security space (e. g. , physical security, cybersecurity, or security consulting), but the specific focus cannot be determined from the available data. Because the evidence is limited, this description remains conservative and recommends clarifying materials (website copy, product pages, or company overview) to refine categorization.

📋 Description

• Own online demand generation, digital architecture, conversion rate optimization, and digital advertising • Set digital marketing strategy, build the team and agency bench, and monitor ad accounts, analytics, and site architecture • Own the corporate website strategy, information architecture, content structure, performance, accessibility, and roadmap • Partner on templates, navigation, campaign landing pages, page speed, Core Web Vitals, and site security hygiene • Govern the CMS, tag manager, consent management, forms, chat, personalization, and data flows into marketing automation and CRM • Lead traditional SEO and answer engine optimization strategy • Own technical SEO, structured data, entity and topical authority, content architecture, topic clusters, category pages, and comparison pages • Define measurement of AI-search visibility and citations and develop search-led content with product marketing • Own paid advertising strategy, budgets, channel performance, account-based and persona-based campaigns, testing, agency management, and forecasting • Run CRO experimentation, including A/B and multivariate tests, form-flow optimization, funnel analysis, heatmaps, and session replay • Own web and marketing analytics, GA4, tag management, dashboards, multi-touch attribution, KPI definitions, and closed-loop CRM reporting • Present channel performance, forecasts, and recommendations to executive leadership • Partner with Marketing Operations on ABM, targeted email, nurture, and trigger-based automation campaigns • Hire, coach, and manage digital marketers and agency partners • Align digital programs with Sales, Field Marketing, and BDR teams • Track changes in search, AI discovery, advertising platforms, and privacy rules

🎯 Requirements

• 8+ years of progressive digital marketing experience in B2B SaaS, enterprise technology, or cybersecurity • Leadership of a team or agency relationships • Hands-on technical fluency with security buyers and their evaluation and purchasing processes • Proven track record of building digitally sourced pipeline and revenue, with quantifiable results • Working knowledge of CMS platforms such as Wordpress, Webflow, or similar • Knowledge of tag management, site performance, information architecture, SEO, and conversion effects of site changes • Deep experience with Google Ads, YouTube, and LinkedIn Campaign Manager, including account-based targeting and bid and budget management • Strong command of GA4, Google Tag Manager, BI or dashboard tools, attribution models, and marketing automation reporting • Working knowledge of SEO and AEO, including technical SEO, structured data, content architecture, and AI assistant source citation • Experience with account-based marketing platforms and intent data tools • Experience running structured CRO and experimentation programs • Comfort managing budgets and forecasting performance in a privately held, growth-stage environment • Strong communication skills for explaining results and tradeoffs to executives, sales leaders, and engineers • Practical AI-native skill with Claude to create reporting and visualization flows • Experience in competitive security categories is a plus • Familiarity with web personalization, customer data platforms, or reverse-IP visitor identification is a plus • Practical SQL or data visualization skills are a plus • Experience with video advertising and YouTube creative strategy is a plus

🏖️ Benefits

• Flexible PTO • Health insurance plans (medical, dental, vision) • Monthly stipend for phone and internet • 401(k) • Flexible spending account • Home office stipend when joining • Access to frontier AI models, including Claude • Equal opportunity workplace

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